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HomeMy WebLinkAbout2016-10-20 HEDC Packet AGENDA CITY OF MAPLEWOOD HOUSING AND ECONOMIC DEVELOPMENT COMMISSION Thursday, October 20, 2016 6:00 P.M. Council Chambers - Maplewood City Hall 1830 County Road B East 1. Call to Order 2. Roll Call 3. Approval of Agenda 4. Approval of Minutes: a. July 13, 2016 5. New Business: a. Saint Paul Area Chamber of Commerce Business Engagement Program Training b. Consider Nominations to Maplewood Achievement Awards Committee 6. Unfinished Business: 7. Visitor Presentations: 8. Commission Presentations: 9. Staff Presentations: a. Development Summary (No Report) 10. Adjourn MINUTES OF THE HOUSING AND ECONOMIC DEVELOPMENT COMMISSION 1830 COUNTY ROAD B EAST, MAPLEWOOD, MINNESOTA WEDNESDAY, JULY 13, 2016 7:00 P.M. 1. CALL TO ORDER A meeting of the Commission was held in the City Hall Council Chambers and was called to order at 7:01 p.m. by Acting Chairperson Tkachuck. 2. ROLL CALL Commissioners Brian Finley, Commissioner Present Mark Jenkins, Commissioner Present Jennifer Lewis , Commissioner Present Joy Tkachuck, Vice Chair Present Dennis Unger, Commissioner Absent Warren Wessel, Commissioner Present Staff Michael Martin, Planner, Economic Development Coordinator 3. APPROVAL OF AGENDA Commissioner Jenkins moved to approve the agenda as submitted. Seconded by Commissioner Finley. Ayes – All The motion passed. 4. APPROVAL OF MINUTES Commissioner Jenkins moved to approve the HEDC minutes for April 13, 2016 as submitted. Seconded by Commissioner Wessel. Ayes – Acting Chairperson Tkachuck, Commissioner’s Finley, Jenkins, Lewis & Wessel Abstention – Commissioner Lewis The motion passed. 5. NEW BUSINESS a. Consider Selection of a Business Engagement Program i. Economic Development Coordinator, Michael Martin gave the report and answered questions of the commission. Commissioner Unger could not be present but he let staff know his support for the program and he would like to find a way to include the Oakdale Area Chamber of Commerce in the process. July 13, 2016 1 Housing and Economic Development Commission Meeting Minutes Commissioner’s Jenkins moved to support the staff recommendation and enter into discussions with the Saint Paul Area Chamber of Commerce (SPACC) and the White Bear Area Chamber of Commerce (WBACC) on a Business Engagement Program. Seconded by Commissioner Lewis. Ayes - All The motion passed. The commission recommended inviting the city council to meet with the Oakdale Area Chamber of Commerce. b. Consider Amendments to the HEDC’s Rules of Procedure i. Economic Development Coordinator, Michael Martin gave the report on the HEDC rules of procedure and answered questions of the commission. Commissioner Wessel asked if the commission could meet on Thursdays instead of Wednesdays. Commissioners felt they could make the 6 p.m. time work but not earlier than that. Most of the commission felt Thursday could work if the commission changed the day they meet. Commissioner Wessel moved to recommend that the HEDC meet every second third Wednesday Thursday of every quarter and change the start time of the meeting from 7 p.m. to 6 p.m. Seconded by Commissioner Lewis. Ayes – All The motion passed. Commissioner’s Unger and Tkachuck will need to get back to staff after checking their calendars. c. Resolution of Appreciation for Spencer Gansluckner i. Economic Development Coordinator, Michael Martin said Spencer Gansluckner resigned due to moving out of the city of Maplewood and there is a resolution of appreciation for him. Commissioner Wessel moved to approve the resolution of appreciation for Commissioner Gansluckner. Seconded by Commissioner Jenkins. Ayes - All The motion passed. This item will go to the city council on July 25, 2016. d. Election of Chairperson (No Report) Due to the resignation of Chairperson Gansluckner the commission was required to elect a new chairperson. Commissioner Tkachuck said she prefers to serve as the Vice Chairperson. Commissioner Jenkins volunteered to serve in the role of Chairperson for the remainder of the year. Commissioner Wessel move to approve Mark Jenkins as the Chairperson of the HEDC. July 13, 2016 2 Housing and Economic Development Commission Meeting Minutes Seconded by Commissioner Finley. Ayes – All The motion passed. Acting Chairperson Tkachuck turned the role over to the new Chairperson Jenkins. 6. UNFINISHED BUSINESS None. 7. VISITOR PRESENTATIONS None. 8. COMMISSION PRESENTATIONS None. 9. STAFF PRESENTATIONS a. Development Summary (No Report) i. Economic Development Coordinator, Michael Martin updated the commission on the development in the City of Maplewood. 1. The North China Restaurant on White Bear Avenue will be demolished in order for a new AT&T retail building to be built there. 2. The Taco Bell restaurant at 1965 County Road D has been demolished and the city has a building permit for a new Taco Bell to be built in that location. 3. Costco on Beam Avenue has applied for their building permit for the liquor store that was approved and they have approval for expanding a gas canopy and fuel pumps but have not applied for that building permit yet. 4. 1706 White Bear Avenue (formerly a Burger King and then Boca Chica taco house which vacated years ago) the city has met with representatives from Hardee’s restaurant who had inquired about building a new Hardee’s restaurant in this location. In order for this to happen changes would need to be made in the Mixed Use zoning district. The existing building would need to be demolished. There would need to be a change to the conditional use permit and the setbacks increased before this could be done. 5. A new 140,000 square foot medical office building will be built in two phases located across the street from St. John’s Hospital. The first phase would be 80,000 square feet. The second phase to follow and there is a potential third phase for a retail space. 6. There is a vacant site on Gervais Avenue by Second Harvest, west of English Street, at 1205 Gervais Avenue there is a proposal for Koob Moo Spiritual Center for a funeral home. This will be going to the CDRB on July 26. 7. Plaza 3000, 3000 White Bear Avenue there is a proposal for an Aldi grocery store which will be going to the CDRB July 26 for a comprehensive sign plan amendment. 10. ADJOURNMENT Chairperson Jenkins adjourned the meeting at 8 p.m. July 13, 2016 3 Housing and Economic Development Commission Meeting Minutes MEMORANDUM TO:Melinda Coleman, City Manager FROM:Michael Martin, AICP,Economic Development Coordinator DATE:October 13, 2016 SUBJECT:Saint Paul Area Chamber of Commerce Business Engagement Program Training Introduction On July 13, 2016, the housing and economic development commission (HEDC) discussed the business engagement program and recommended working with the Saint Paul Area Chamber of Commerce (SPACC) and White Bear Area Chamber of Commerce (WBACC) on developing a businessengagement program. The city recently authorized staff to enter into an agreement with SPACC to be the lead on this project with the WBACC also conducting at least five visits. In developing the businesses engagement program, staff used the following principles as a guide to what the program should include: Demonstrate to businesses that the community appreciates their presence Help existing businesses solve immediate problems Increase businesses' ability to compete in regional, national, and global markets Establish a strategic plan for economic development Build community capacity to sustain growth and development over the long term These principles and the resulting recommendations build off of the University of Minnesota Extension’s course that wastaken by staff members, council membersandhousing and economic development commission (HEDC)members.The coursework focused on whatto consider when building a program, how to implement the program, who to involve, how to respond to concerns and how to sustain initiatives over time. Discussion Training At the HEDC’s October meeting, Matt Kramer, president of the SPACC, will lead the HEDC through a training to prepare the group to go out on the business visits. Over the next year, the goals is to visit 20-25 businesses –as identified by SPACC –and at each visit would be a member of the city council, HEDC, SPACC and city staff. This training session is also an opportunity to gather feedback from the HEDC on what it wants out of this process andwill ensure the group’s goals are ingrained into the process.The city council will be presented the same training materials at its workshop on November 14, 2016. SPACC’s Program Overview Staff moved forward with the recommendation of the HEDC and thefeedback gathered at the July 18 city council workshop to develop a work plan and scope by partnering with the SPACC. SPACC has experience in conducting engagement processes and have staff dedicated to seeing this effort through. SPACC would serve as the lead and has provided an outline which is attached to this report SPACC and the city will conduct 25 total visits over the next year. This typically means 50-75 businesses will have to be identified and contacted to find 25 willing businesses. At least five of those visits will be conducted by WBACC in the north Maplewood area and SPACC will conduct the other 20 visits throughout the rest of Maplewood. SPACC will use Minnesota Department of Employment and Economic Development’s data on employment and wages to identify companies experiencing the highest growth and prioritize those for visits. In addition to leveraging localized growth, the SPACC will use Greater MSP’s definition of “Key Industries” and include those businesses. It is also known that certaincompanies and agencies are so important to the overall health of Maplewood that annual visits will be established –these entities include 3M, HealthEast, the school districts and Washington Prime Group (owner of Maplewood Mall). At the conclusion of thevisits, the SPACC will aggregate the data, to maintain anonymity of the companies visited, and SPACC will provide analysis of the results to help guide potential policy decisions by the city council to better foster an environment for business growth. As stated in the Extension course, studies have shown that as much as 80 percent of new jobs created are by existing businesses rather than by new businesses attracted to a community. Retaining and facilitating the expansion of existing businesses is an important component of any city's plan for economic development. With the increasing scarcity of resources at the local level, focusing on the growth of existing businesses is more efficient than enticing a new business to move into a community. Recommendation No action required. Attachment 1.SPACC Business Engagement Outline Attachment 1 .ǒƭźƓĻƭƭ wĻƷĻƓƷźƚƓ ε 9ǣƦğƓƭźƚƓ {ĻƩǝźĭĻƭ 2 Attachment 1 Contents Organization Background .............................................................................................................................. 4 Our Team ...................................................................................................................................................... 5 Leadership ................................................................................................................................................. 5 Existing Support Staff ................................................................................................................................ 5 Business Community Profile ......................................................................................................................... 6 Major Employers ....................................................................................................................................... 6 Distance/Direction .................................................................................................................................... 6 Top 5 Industry Sectors By Employment ................................................................................................. 6 Our Approach ................................................................................................................................................ 7 Our Work Plan ............................................................................................................................................... 7 Phase I ....................................................................................................................................................... 7 Engage City Council and City Commissions ........................................................................................... 7 Recruit BR&E Participants ..................................................................................................................... 7 Identify Businesses ................................................................................................................................ 7 Engage and Train Participants............................................................................................................... 7 Business Visits ....................................................................................................................................... 7 Analyze Survey Results .......................................................................................................................... 8 Present Findings .................................................................................................................................... 8 Phase II BR&E Sustainability & Support .................................................................................................. 8 Identify On-Going Visit Candidates ....................................................................................................... 8 Conduct On-Going Visits ....................................................................................................................... 8 Data Entry ............................................................................................................................................. 8 Project Cost and Proposed Timeline ............................................................................................................. 9 Contact Information .................................................................................................................................... 10 3 Attachment 1 Organization Background The Saint Paul Area Chamber of Commerce (SPACC) is a vital, dynamic force serving the business community through the collective strength of its members. For more than 140 years, SPACC has provided vibrant programs, powerful advocacy and results that foster member growth. With more than 1200 members, SPACC is the largest local chamber in Minnesota. SPACC Team Members include: - Matt Kramer, PhD President/CEO - Jonathan Weinhagen, MBA Vice President - Marie Ellis, JD Director of Public Affairs and General Counsel - Haley Thannum Manager of Marketing and Communications - SPACC has three member engagement specialists who provide outreach, two event experts and three office administrators who provide clerical and office support as needed. The SPACC has decades of experience engaging in Business Retention and Expansion efforts throughout helped contribute to the more than 8,200 visits that have yielded assistance to over 1,200 companies, protecting over 160,000 Minnesota jobs. The Saint Paul Area Chamber of Commerce is a 501(c)6 nonprofit registered in Minnesota. The Saint Paul Area Chamber of Commerce Foundation is the charitable arm of the chamber and is a 501(c)3 nonprofit registered in Minnesota 4 Attachment 1 Our Team With the largest staff of any local chamber in the state, SPACC has a robust team of professionals with a wide range of experience and expertise. The following staff members will play key roles in executing this proposal. Leadership SPACC President and CEO - Matt Kramer, PhD PhD with years of executive experience in both public and private sectors, Development Commissioner SPACC Vice President - Jonathan Weinhagen, MBA Small business and economic development specialist with years of business engagement and grassroots advocacy experience Existing Support Staff Public Affairs Support - Marie Ellis, J.D. Director of Public Affairs and Legal Counsel for the Saint Paul Area Chamber of Commerce. Prior to joining SPACC, Ms. Ellis was a lobbyist for Catholic Charities. Ms. Ellis is a graduate of the University of St. Thomas School of Law. Marketing Support - Haley Thannum Strategic communications, webpage and graphic design specialist responsible for creating and distributing SPACC newsletters that reach over 13,000 readers every week 5 Attachment 1 Business Community Profile The City of Maplewood has a strong existing base of businesses. Due to its location and ease of access to major transportation routes including Interstates 94 & 694 and Highway 36, the City draws workers evenly from throughout the 7-county metro area. A high proportion of workers, in excess of 50 percent, live within 10 miles of the community. Employment is highly concentrated in a few industries and there is opportunity for growth in other industry sectors. Major Employers Distance/Direction Top 5 Industry Sectors By Employment NAICS Industry Sector Health Care and Social Assistance 29.2% Retail Trade 24.8% Accommodation and Food Services 13.9% Wholesale Trade 9.0% Educational Services 7.2% 6 Attachment 1 Our Approach The Saint Paul Area Chamber of Commerce (SPACC) will deliver a set of Business Retention and Expansion (BR&E) services that work to achieve the short-term and long-term goals established by the City of Maplewood. We propose delivering the following services: Work to educate and inform City Council and Commissions on value of BR&E initiative Determine whether or not city staff, elected officials, commission members and citizens-at-large are interested in participating in BR&E visits Guide the recruitment of a BR&E participant pool (if applicable) Conduct training on effective business interviewing for participants engaged in BR&E visits (if applicable) Identify businesses to be contacted for interviews and regional databases and work with city staff to customize survey instrument to meet the needs of the city Deliver a summary report with recommendations Develop a sustainable approach for on-going BR&E efforts in the City of Maplewood Our Work Plan Phase I Engage City Council and City Commissions Present overview of Business Retention and Expansion (BR&E) program to City Council and Economic Development Commission. This is an opportunity for dialogue that will help inform the process and ensure the goals of the City are being achieved. Recruit BR&E Participants Determine who will be involved in conducting business visits. This can be a participant pool of Economic Development Commission Members, City Council Members or citizens-at-large. Identify Businesses Using city, chamber and external databases, compile a comprehensive list of companies within the City of Maplewood. Prioritize companies that will be visited as part of the initial BR&E effort. Engage and Train Participants If applicable, facilitate training of individuals who will participate in business visits. We anticipate being able to accomplish the program overview and training during the course of a one hour session. Business Visits Conduct 20-25 business visits. 7 Attachment 1 Analyze Survey Results Our team will aggregate the results of the survey and produce a final report that can be presented to the City Council and community. This report will include suggestions for action as it relates to economic development in the City of Maplewood. Present Findings Our team will present the survey findings to the City of Maplewood. We will work with city staff to identify the appropriate venue. This could include separate presentations to the City Council, Economic Development Commission and other community stakeholders or a convening of all bodies. Phase II BR&E Sustainability & Support Identify On-Going Visit Candidates Using the information collected in Phase I, our team will work with city staff and the Economic Development Commission to establish an ongoing Business Retention and Expansion (BR&E) initiative. of Maplewood and develop a visitation cycle. Conduct On-Going Visits Our team will conduct one to two visits each month and report back to the City. If desired, we can include City Staff, Elected Officials, and Economic Development Commission members in these visits. Data Entry We will perform data entry for visits completed under the scope of this work. This data entry can include a proprietary database and/or leveraging the shared Salesforce platform that is currently being leveraged at the regional and state level through Greater MSP and Grow Minnesota! 8 Attachment 1 Project Cost and Proposed Timeline ill be from October 2016 July 2017 with a total cost of $7,500. 9 Attachment 1 Contact Information Saint Paul Area Chamber of Commerce 401 North Robert Street, Suite 150 Saint Paul, MN 55101 651.223.5000 www.saintpaulchamber.com Jonathan Weinhagen Matt Kramer Vice President President/CEO 651.265.2770 651.265.2771 jonathan@saintpaulchamber.com matt@saintpaulchamber.com 10 MEMORANDUM TO: Melinda Coleman, City Manager FROM: Michael Martin, AICP, Economic Development Coordinator DATE: October 13, 2016 SUBJECT: Consider Nominations to Maplewood Achievement Awards Committee Introduction In January of this year, the housing and economic development commission (HEDC) awarded its first Maplewood Achievement Awards to the Linn Companies, Garden Fresh Farms and Second Hand Harvest Heartland. These awards were given out at the annual State of Maplewood event at the Maplewood Community Center. These awards will again be given out at the 2017 State of Maplewood address on January 12, 2017. The nomination process of the Maplewood Achievement Awards is now open and submissions can be made online at http://www.maplewoodmn.gov/awards. Discussion The Maplewood Awards program includes the following three awards: The Entrepreneurship/Innovation/Growth Award is an external incentive for Maplewood businesses and entrepreneurs to establish and achieve aggressive goals that result in the creation of new businesses and improvements to existing businesses. The Environmental Sustainability Award is an external incentive for Maplewood businesses to improve their energy conservation and waste disposal policies, practices and operational procedures which will yield cost savings and improvements to their bottom line. Reducing costs will free up resources that can then be used to grow the business. The Community Contribution Award is an external incentive for Maplewood businesses to increase the level of their engagement, support and contributions to the community. This award is to honor Maplewood businesses that have improved their ability to attract, engage, and retain employees who value social responsibility. Social responsibility is linked to improved organizational performance. Staff is asking the HEDC to nominate three members to serve on the awards committee. This group would meet in December to review the nominations and select winners for the three categories above. Again, the selected winners will be presented with their awards at the State of Maplewood address on January 12, 2017. Recommendation Nominate three members of the HEDC to serve of the Maplewood Achievement Awards committee.