HomeMy WebLinkAbout2023-11-20 ENR Packet
AGENDA
CITY OF MAPLEWOOD
ENVIRONMENTAL AND NATURAL RESOURCES COMMISSION
Monday, November 20, 2023
7:00 p.m.
Maplewood City Council Chambers
1803 County Road B East
1. Call to Order
2. Roll Call
3. Approval of Agenda
4. Approval of Minutes:
a. September 18, 2023
5. New Business
a. Food Scraps Pickup Program
6. Unfinished Business
a. Energy Efficiency and Conservation Block Grant Program
b. Climate Mitigation Planning
7. Visitor Presentations
8. Commissioner Presentations
9. Staff Presentations (oral reports)
a. Prairie Farm Neighborhood Preserve LEAP Award
b. Free Mattress Recycling Throughout November
c. Green Building Code – Continued to the December 2023 Environmental and
Natural Resources Commission Meeting
d. Reschedule ENR Commission Meetings
1) January 15, 2024 (Thursday January 18; Tuesday January 23;
Wednesday January 24; Monday January 29; Tuesday, January 30)
2) February 19, 2024 (Thursday, February 15; Thursday, February 22;
Tuesday, February 27; Wednesday, February 28; Thursday, February 29)
10. Adjourn
Agenda Item 4.a.
MINUTES
CITY OF MAPLEWOOD
ENVIRONMENTAL AND NATURAL RESOURCES COMMISSION
Monday, September 18, 2023
7:00 P.M.
1.CALL TO ORDER
ChairpersonBryan called a meeting of the Environmental and Natural Resources
Commission to order at 7:03 p.m.
2.ROLL CALL
Emma Broadnax, CommissionerPresent
Rebecca Bryan, ChairpersonPresent
Nancy Edwards, CommissionerAbsent
Benjamin Guell, CommissionerPresent
David Lates, CommissionerPresent
Mollie Miller, CommissionerAbsent
Ted Redmond, CommissionerPresentat 7:10 p.m.
Staff Present
Shann Finwall, Environmental Planner
3.APPROVAL OF AGENDA
Commissioner Guell moved to approve the September 18, 2023, Environmental and
Natural Resources Commission agenda.
Seconded by Commissioner Broadnax Ayes Î All
The motion passed.
4.APPROVAL OF MINUTES
a.August 21, 2023
Commissioner Guell moved to approve the August 21, 2023, Environmental and
Natural Resources Commission minutes as written.
Seconded by Commissioner LatesAyes Î Commissioner Broadnax,
Chairperson Bryan, and
Commissioners Guell, Lates
The motion passed.
5.NEW BUSINESS
a.Energy Efficiency and Conservation Block Grant Program
1
Environmental Planner Finwall presented the Energy Efficiency and
Conservation Block Grant Program including the grant submittal deadline and
program blueprints.
The Environmental Commission recommended staff research the two preferred
program blueprints for additional review including:
Energy Efficiency Programs
Fleet Study
6.UNFINISHED BUSINESS
a.Climate Mitigation Planning
Environmental Planner Finwall presented the Climate Mitigation Planning
including the Climate Action Survey, future outreach opportunities, climate
mitigation plan budget details and timeline.
The Environmental Commission gave the following feedback:
The City should review the citywide demographics and compare that with
the survey response rate. Commissioner Redmond looked up the
demographic details and stated that the CityÓs population is 60 percent
white, 16 percent Asian, 10 percent black, 5 percent Hispanic, and 5
percent multi-racial.
The FarmerÓs Market would be a good location to do climate mitigation
outreach.
The City should post the survey on Facebook sponsored posts and Next
Door.
Organizations to contact regarding the survey include the League of
Women Voters and other community groups.
b.Green Building Code
Environmental Planner Finwall presented the Green Building Code including
updates on the stateÓs EV charging station rulemaking and performance-based
codes the City should consider for its new Green Building Code.
The Environmental Commission gave the following feedback:
The City should consider dropping the existing Green Construction Code
and adopting a performance-based code.
It would be beneficial to compare each performance-based code to
determine which codes should be included in the CityÓs new Green
Building Code.
The Building Official should weigh in on the preferred performance-based
codes.
7.VISITORPRESENTATIONS
8.COMMISSIONERPRESENTATIONS
2
9.STAFF PRESENTATIONS
Environmental Planner Finwall updated the Environmental and Natural Resources
Commission on the followingoutreach opportunity:
a.Fall Clean Up Campaign Î Throughout October: RepublicServices offers 20
percent discount on curbside bulky item collection throughout October.
b.November Volunteer Open House Î The Parks and Natural Resources
Department will be hosting a Volunteer Open House on Thursday, November 2
from 6 until 7:30 p.m. at the Wakefield Park Community Building.
10.ADJOURNMENT
Commissioner Broadnax made a motion to adjourn the meeting.
Seconded by Commissioner Guell Ayes Î All
The motion passed.
Chairperson Bryan adjourned the meeting at 8:22p.m.
3
Agenda Item 5.a.
ENVIRONMENTAL & NATURAL RESOURCES COMMISSION STAFF REPORT
Meeting Date November 20, 2023
REPORT TO:
Environmental and Natural Resources Commission
REPORT FROM:
Shann Finwall, AICP, Environmental Planner
PRESENTER: Shann Finwall, AICP, Environmental Planner
AGENDA ITEM: Food Scraps Pickup Program
Action Requested: MotionDiscussion Public Hearing
Form of Action:
Resolution OrdinanceContract/Agreement Proclamation
Policy Issue:
Recovering food scraps from trash will help reach the stateÓs recycling goals and provide health,
environmental, and economic benefits.
Recommended Action:
Review the presentation on the food scraps pick up program and offer comment and feedback.
Fiscal Impact:
Is There a Fiscal Impact? No Yes, the true or estimated cost is n/a
Financing source(s):
Adopted Budget Budget Modification New Revenue Source
Use of Reserves Other:
Strategic Plan Relevance:
Community InclusivenessFinancial & Asset MgmtEnvironmental Stewardship
Integrated Communication Operational EffectivenessTargeted Redevelopment
Food scraps make up 20 percent of trash by weight collected in Ramsey and Washington counties.
The counties have developed a new way to recover this material so that it can be turned back into
soil, rather than becoming waste. Ramsey and Washington Counties are working together to bring
food scraps pick up service to all residents in the two counties.
Background:
There are over 820,000 residents and 70,000 businesses in Ramsey and Washington counties.
The two counties have worked together since the 1980s to manage trash responsibly. Today they
work together with Ramsey/Washington Recycling and Energy (R & E). This organization operates
under the direction of a joint powers board that includes commissioners from both counties.
The Food Scraps Pickup program is now available to residents in Maplewood, North St. Paul,
Newport, and Cottage Grove. The counties are planning a phased rollout process for all other cities
in the two counties.
To participate, residents order free durable compostable food scraps collection bags from the
county. Then once a week or when the bag is full, residents place the durable compostable bag
inside their trash cart or trash dumpster. Trash from Maplewood as well as other communities in
Ramsey and Washington counties is directly hauled to the Ramsey/Washington Recycling and
Energy Center where it is processed to recover value. Other communities haul waste to transfer
stations. These transfer stations will eventually be equipped with infrastructure that will allow for the
sortation of compost bags. Food scrap bags are mechanically separated from trash at the R&E
center. From there, food scrap bags will be delivered to compost facilities to be made into finished
compost.
Annalee Garletz, Food Scraps Recycling Program Supervisor, will be present during the November
20 Environmental Commission to present the program.
Attachments:
Food Scraps Pickup Program Presentation
Links:
Food Scraps Pickup Program: FoodScrapsPickup.com
2
Presentation
Program
Scraps
Food
Available in Maplewood
y
&
together
unities as well as fast-
populated and second
the1980s to manage trash responsibly ȟtoday, the
populous county in state.
Over 820,000 residents and 70,000 businesses.14% of state's population.Ramsey County: most densely mostWashington County: rural commgrowingsuburban communities.Ramsey and Washington
counties have worked since work togetherthrough Ramsey/Washington Recycling Energy (R&E).
Ramsey and Washington Counties¤¤¤¤¤
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to
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ashington
collaborate to reduce and manage waste.
Organization through which Ramsey and WcountiesOperates under direction of joint powers boarincludescommissioners from both counties.R&E staff works closely with each county's staff
implement projects.Vision: vibrant, healthy communities without waste.Food scraps pickup program is being developed jointly bR&Eand the two counties.
Ramsey/Washington Recycling & Energy (R&E)¤¤¤¤¤
Pickup program from your home.
raps and compost on their own.
(fruit, vegetable, meat, bones, etc.).Brought to industrial
Sites where residents can bring collected food scraps.
all food
programs
Composting
Drop-off sites:Food scraps pickup program:
Residents can collect food scMany methods.
¤¤¤¤
Food Scrap Recycling 1.At Home Accepted items: fruit and vegetable scraps.2.Collection Accepted items: compost facility.
instead
ving
and conserving
the waste hierarchy.
esources.
Food scraps comprise over 20% of household trash by weight.By separating this material, residents can help turn it back into soil of becoming waste, reducing greenhouse gas emissions
rCollecting food scraps will help meet state recycling goals by momaterials up
Why Collect Food Scraps?¤¤¤
Food Scraps Pickup Program
ash
gy
the
to compost
ties is
c digestion facility in
ventually transfer stations)
and e
ed to the Ramsey/Washington Recycling & Ener
Metals recovered for recyclingFuel produced to make electricityKeeps trash out of landfills
All trash from Ramsey and Washington coundeliverCenter (R&E Center), where it is processed to recover valueFood scrap bags will be mechanically separated from trat the R&E Center (From
there, food scrap bags will be delivered facilities (and to ananaerobifuture)
Where Do Food Scrap Bags Go?
¤¤¤
Equity
additional carts.
A food scrap bag system
or condos have space for
wouldallow more people
what municipality they live
what type of home they live
in,which hauler they use, or
in.Not all apartment buildings
participate for FREE, no matter
toparticipate. All residents can
Efficiency
much as a food scrap bag
driving down your street!)
A separate cart system would
routes, trucks and containers.
cost approximately ten times as
system. A food scrap bag system (And you won't have extra trucks
efficiently uses existing collection
greenhouse gas
Environment
result in a net decrease in
A food scrap bag system will
emissions, largely due to the
greenhouse emissions, while a
net increase in
Why Bags Instead of Separate Carts?
separate cart system results in a
need for more collection trucks.
vent
geted
Direct mailerGeo-taradvertisementsCounty and citycommunicationsCommunity eengagement
¤¤¤¤
Communication to Residents
omo and
instructions and
English, Spanish, Hmong,
rollout informationand opt-in rollout notifications.
en,Oromo andSomali.
Available in English, Spanish, Hmong, Karen, Or
Somali.
Live chat and contact form available.Resources including program FAQ, videos,All resources are available inKar
¤
¤¤¤
651-661-9393
FoodScrapsPickup.com
Resources
¤
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Thank you!
FoodScrapsPickup.com
Annalee Garletz, R&E Food Scraps Pickup Program Supervisor
Agenda Item 6.a.
ENVIRONMENTAL & NATURAL RESOURCES COMMISSION STAFF REPORT
Meeting Date November 20, 2023
REPORT TO: Environmental and Natural Resources Commission
REPORT FROM:
Shann Finwall, AICP, Environmental Planner
PRESENTER: Shann Finwall, AICP, Environmental Planner
AGENDA ITEM: Energy Efficiency and Conservation Block Grant
Action Requested: MotionDiscussion Public Hearing
Form of Action: Resolution OrdinanceContract/Agreement Proclamation
Policy Issue:
The Energy Efficiency and Conservation Block Grant (EECBG) Program is designed to assist
states, local governments, and Tribes in implementing strategies to reduce energy use, to reduce
fossil fuel emissions, and to improve energy efficiency.
Recommended Action:
Motion to approve the recommendation to move forward with the EECBG grant focusing on City
Fleet Electrification.
Fiscal Impact:
Is There a Fiscal Impact? No Yes, the true or estimated cost is $0
Financing source(s): Adopted Budget Budget Modification New Revenue Source
Use of Reserves Other: n/a
Strategic Plan Relevance:
Community InclusivenessFinancial & Asset MgmtEnvironmental Stewardship
Integrated CommunicationOperational EffectivenessTargeted Redevelopment
The EECBG will help the City of Maplewood reduce greenhouse gas emissions and become a
more climate-resilient community: 1) aligns with the CityÓs energy and climate goals as outlined in
the Comprehensive Plan Î Sustainability Chapter and the Climate Adaptation Plan; 2) will involve
education and outreach to ensure community inclusiveness and integrated communication; 3) will
help the city reduce waste and save money.
Background:
Grant Details
The EECBG program was created as part of the Infrastructure Investment and Jobs Act. The Act
provides $149,600,000 to eligible units of local government in the 35,000 and over population
category. Maplewood is eligible for a formula grant for $76,530. Local governments can apply
through January 31. Grants will consist of a 2-year project and budget period. Funding is awarded
60 to 90 days after the application is submitted and approved.
Blueprints
During the September Environmental and Natural Resources (ENR) Commission meeting, the
Commission discussed the EECBG Program Blueprints. The Blueprints are model projects and
programs designed to help local and tribal governments achieve high impact results with limited
grant dollars. EECBG Program grantees are encouraged to consider blueprints as inspiration for
ways they could use their grant dollars. Blueprints offer ideas in energy planning, energy efficiency,
renewable energy, electric transportation, energy finance, and energy workforce development.
EECBG Grant Proposals
Based on a review of the Climate Action and Project Priorities Report drafted by the Commission in
2022 (attached) and the Blueprint Programs, the ENR Commission identified four possible grant
proposals including:
1. Building Electrification and Solarize Campaign (community-wide)
With a combined project approach, a Maplewood targeted program could seek to advance
both on-site solar installations as well as electrification upgrades (heat pump heating, heat
pump dryers, split system heat pump plus high efficiency furnaces, etc.) while leveraging the
improved federal incentives established for both. The program design and approach could
be similar to past solarize programs Maplewood has participated in (competitively selected
contractor(s) with discounted rates established and sliding scale rewards for all participants
as program goals are achieved). This program, however, could be entirely focused on the
Maplewood community with the intent of increasing participation.
2. Renewable Energy Resource Planning (community-wide)
This project focuses on researching resources, community engagement, and development
of a renewable energy action plan. The project could include site-specific example solar
feasibility assessments combined with identification of potential financial incentives,
particularly highlighting recent incentives established by the Inflation Reduction Act.
This project could be combined and support both the above Solarize Campaign as well as
support the CityÓs pending Climate Mitigation planning effort. The community engagement
and example solar feasibility assessments and incentive information could be handled as a
direct feed-in to the solarize campaign while the community engagement and Renewable
Energy Action Plan could directly augment the cityÓs Climate Mitigation Plan.
3. Building Performance Standards and Stretch Code (community-wide)
This Blueprint project could provide additional support to the City as it explores revising and
updating performance standards/stretch codes. Support through the grant could include
research support, community engagement support, goal recommendations, and policy
review support.
2
4. City Fleet Electrification (municipal operations)
This project could provide evaluation and assessment of the CityÓs vehicle fleet, including
monitoring and use-case evaluation, and establish recommendations on fleet transition
timelines and fleet purchase policies as follows:
a. Alternative Fuel Assessment -
The Alternative Fuel Suitability Assessment (AFSA) guides the Community in
transitioning to low-emission vehicles, recognizing suitable travel distances, and
cost-effective changes. This is foundational for the Preliminary Green Fleet
Pathway, emphasizing budget-friendly electrification. Utilizing vehicle-monitoring
technology, data from telematics of select vehicles is analyzed for three months to
inform transition strategies. Community staff training for these installations may offer
long-term monitoring for efficiency. This data refines EV recommendations based on
usage, costs, and environmental factors.
b. Green Fleet Pathway -
Informed by the Assessment, the Green Fleet Pathway centers on effective
transitions to alternative fuels, aiding decision-makers in understanding annual
financial effects. It pinpoints conversion-ready vehicles, weighing costs against
emissions, and underlining market choices.
c. Policy Recommendation -
Post Pathway creation, the project may research peer municipal purchasing policies,
recommending policies to back the fleet transition.
Green Team Review
The Green Team reviewed the grant proposals during their November 8, 2023, meeting. The
Green Team is made up of employees from each department, and one liaison from the City Council
(City Councilmember Juenemann), who work on sustainability issues at a city operations level.
Based on a review of the CityÓs energy and climate goals and current needs, the Green Team
suggested submitting a grant proposal for the City Fleet Electrification.
City Fleet Electrification Guidance
The Department of Energy has published program guidance to provide more information about
eligible uses of EECBG Program Funds, share examples of high-impact projects, and provide clear
links for technical assistance opportunities across a range of project areas. Category 7 of the
program guide details information on the conservation of transportation energy (attached).
The statutory language for this category requires the grant funds be used to develop and implement
programs to conserve energy used in transportation. The program must increase energy efficiency
and decrease energy consumption. Conservation of fuel may be for privately owned vehicles or for
government fleets. Examples of eligible activities include:
1. Improvement of energy efficiency of government vehicle fleets through the purchase of
electric, hybrid, or alternative fuel vehicles such as buses, recycling/waste collection
vehicles, etc.
3
2. Geomapping for ideal placement of electric vehicle charging stations and infrastructure.
3. Purchase and installation of electric vehicle charging stations and equipment.
4. Implementing planning measures to improve transportation efficiency, including the
development and promotion of alternative transportation infrastructure, synchronizing traffic
and mapping the ideal placement of vehicle charging and other alternative fueling
infrastructure.
The guide outlines that complementary federal funding for transportation efficiency, and
electrification measures, may become available from additional programs. Many state and federal
programs offer funds for the development and placement of electric vehicle charging stations.
Efforts should be made to place additional alternative fueling infrastructure in coordination with
these programs to ensure rural and disadvantaged communities and households not yet being
served are prioritized.
Attachments:
1. Department of Energy Î Energy Efficiency and Conservation Block Grant Guide (Section 7 -
Conservation of Transportation Energy)
Links:
1. www.energy.gov/scep/energy-efficiency-and-conservation-block-grant-program
4
Attachment 1
Page | 18
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STATUTORY LANGUAGE
Development and implementation of programs to consĻƩǝĻ ĻƓĻƩŭǤ ǒƭĻķ źƓ ƷƩğƓƭƦƚƩƷğƷźƚƓͲ źƓĭƌǒķźƓŭΓ
A.Use of flex time by employers;
B.Satellite work centers;
C.Development and promotion of zoning guidelines or requirements that promote energy efficient
development;
D.Development of infrastructure, such as bike lanes and pathways and pedestrian walkways;
E.Synchronization of traffic signals; and
F.Other measures that increase energy efficiency and decrease energy consumption
PROGRAM GUIDANCE
The activity must result in or support the conservation of transportation fuel within the
jurisdiction of the eligible entity.
Conservation of transportation fuel may be for the population (e.g., privately owned vehicles)
within the jurisdiction of the eligible entity or for government purposes (e.g., government fleets)
Eligible alternative fuel vehicles (AFVs) can span a range of transportation fuel conservation
technologies and fuel types (e.g., light and medium duty electric vehicles (EVs) and hybrid
vehicles).
A reduction in greenhouse gas emissions that result from transportation fuel may also be
considered conservation of transportation fuel.
EXAMPLE ELIGIBLE ACTIVITIES
Improvement of energy efficiency of government vehicle fleets through the purchase of electric,
hybrid, or alternative fuel vehicles such as buses, recycling / waste collection vehicles, etc.
Micromobility programs, devices and associated facilities, including conventional bicycles, e-
17
bicycles, e-scooters, and other personal transport devices for public use
Addition of bike lanes, pathways, or other alternative transportation infrastructure
Geomapping for ideal placement of electric vehicle charging stations and infrastructure
Purchase and installation of electric vehicle charging stations and equipment
Enhancing commuter lots to encourage increased use of public transportation
Strategies to reduce vehicle miles travelled, including the use of satellite offices, flex time,
telecommuting policies, and implementation of carpooling or vanpooling strategies
Development and promotion of zoning and siting guidelines or requirements that promote
energy efficient development
Implementing planning measures to improve transportation efficiency, including the
development and promotion of alternative transportation infrastructure, synchronizing traffic
17
For more information on micromobility devices and transportation systems, see:
https://highways.dot.gov/public-roads/spring-2021/02# and
https://nap.nationalacademies.org/catalog/26386/transit-and-micromobility
Page | 19
signals, and mapping the ideal placement of vehicle charging and other alternative fueling
infrastructure
TECHNICAL ASSISTANCE OPPORTUNITIES
.ƌǒĻƦƩźƓƷ ϔЎʹ
ƓƌƚĭƉźƓŭ {ǒƭƷğźƓğĬƌĻ CźƓğƓĭźƓŭ {ƚƌǒƷźƚƓƭ ŅƚƩ 9ƓĻƩŭǤ tƩƚƆĻĭƷƭ ğƓķ tƩƚŭƩğƒƭ Α
Revolving Loan Funds
ITEMS TO CONSIDER
For a project to qualify for EECBG Program funds under Category 7, its focus must be for the
conservation of transportation fuel within the jurisdiction of the eligible entity.
Consider equity and environmental justice in determining placement of EV charging stations and
ensure stations are affordable and accessible to all residents (including multifamily households),
to promote equitable access to electric vehicle charging infrastructure.
An alternative fuel vehicle (AFV) refers to a vehicle that does not rely on traditional gasoline, but
rather other power sources, including battery electric vehicles (BEVs), plug-in hybrid vehicles
(PHEVs) and hybrid vehicles. Vehicles utilizing biodiesel, ethanol, or natural gas are also
18
considered alternative fuel vehicles. When determining AFVs for purchase, be sure to consider
which have the lowest carbon emissions and operational costs.
Complementary federal funding for transportation efficiency and electrification measures may
become available from additional programs, including grant programs administered by DOE, the
DOE/DOT Joint Office of Energy and Transportation, the U.S. Department of Transportation, and
the U.S. Environmental Protection Agency.
Many current state and federal programs offer funds for the development and placement of
electric vehicle charging. Efforts to place additional alternative fueling infrastructure should be
in coordination with these programs to ensure rural and disadvantaged communities and
households not yet being served are prioritized.
18
For additional information on alternative fuel vehicles by fuel type and technology, visit the Alternative Fuels
Data Center at: https://afdc.energy.gov/.
2
Agenda Item 6.b.
ENVIRONMENTAL & NATURAL RESOURCES COMMISSION STAFF REPORT
Meeting Date November 20, 2023
REPORT TO: Environmental and Natural Resources Commission
REPORT FROM:
Shann Finwall, AICP, Environmental Planner
PRESENTER:Shann Finwall, AICP, Environmental Planner
AGENDA ITEM:
Climate Mitigation Planning
Action Requested: MotionDiscussion Public Hearing
Form of Action: Resolution OrdinanceContract/Agreement Proclamation
Policy Issue:
A Climate Mitigation Plan is the critical and final piece needed in the City’s climate resilience
planning, fulfilling the energy resilience-planning goal of the City’s Comprehensive Plan, and
addressing a key implementation strategy of the City’s Climate Adaptation Plan. The planning
process will result in strategic goals across multiple sectors with concrete short-, mid-, and long-
term actions to advance climate resilience and capacity.
Recommended Action:
Review the Climate Mitigation Plan details presented during the November 20 Environmental and
Natural Resources Commission meeting and offer comment and feedback.
Fiscal Impact:
Is There a Fiscal Impact? No Yes, the true or estimated cost is $0
Financing source(s): Adopted Budget Budget Modification New Revenue Source
Use of Reserves Other: n/a
Strategic Plan Relevance:
Community InclusivenessFinancial & Asset MgmtEnvironmental Stewardship
Integrated CommunicationOperational EffectivenessTargeted Redevelopment
Taking climate actions that will reduce greenhouse gas emissions and help the City become a more
climate-resilient community by: 1) aligning with the City’s energy and climate goals as outlined in
the Comprehensive Plan – Sustainability Chapter and the Climate Adaptation Plan; 2) involving
education and outreach to ensure community inclusiveness and integrated communication; 3)
helping the city reduce waste and save money.
Background:
The Climate Mitigation Plan will serve as a compliment to the 2021 Climate Adaptation Plan by
guiding the City toward reduced emissions. Phase one of the project includes outreach and
education to be conducted this summer and fall, followed by the creation of a draft plan with
Maplewood stakeholders.
Survey Outreach
The City released the Climate Mitigation planning survey in June 2023. Over the summer the City
has been promoting the survey at various events and the City’s social media sites. The City has
now translated the survey into Hmong and Hispanic and is partnering with a group of marketing
graduate students at Northern Illinois University to promote the survey to that demographic.
The marketing class runs from October to mid-December. The graduate students will research
opportunities for the City to connect with organizations, outreach opportunities, and use social
media and offline media to increase exposure about the climate mitigation survey by highlighting its
importance to Maplewood residents. The student group will provide suggestions on what the city
can do to increase engagement as well as messages that can be distributed for each media
channel.
Attached find three documents supplied by the student group to advance outreach to residents
including:
1.Maplewood Climate Mitigation Survey Engagement Plan
2.Engagement and Stakeholder Opportunities
3.Social Media and Events
Summary
The Environmental and Natural Resources Commission is asked to review the student group
material and offer comment and feedback on the class objectives and final product deliverables.
Attachments:
1.Maplewood Climate Mitigation Survey Engagement Plan
2.Engagement and Stakeholder Opportunities
3.Social Media and Events
2
Attachment 1
NIU STUDENT WORK PLAN
Maplewood Climate Mitigation Survey
Engagement Plan:
We plan to use social media and offline media to increase exposure about the climate mitigation
survey by highlighting its importance to Maplewood residents. We will provide suggestions on
what the city can do to increase engagement as well as messages that can be distributed for each
media channel.
1.RESEARCH
For online media we will focus our research on exploring all possible media channels and
promoting the survey online through the Maplewood website, Instagram, and Facebook. Social
media leverage through these platforms can be used to promote the cause and encourage users to
participate in sharing their feedback.Additionally, we will explore potential collaborations with
other media channels, such as the Facebook pages of local groups.
After reviewing the provided resources we plan to write news pitches to promote the survey to
the Hispanic and Mhong communities through the Sahan Journal and the Mhong Times.
2.STRATEGIZE
We plan to maximize the possible media channels we can use, and tailor each message to fit the
channel’s style. We will develop public-oriented message strategies that can motivate the
residents of the community to participate in the survey. We will also provide suggestions for
other channels identified. Messages will be written in multiple languages for better
understanding and more likeliness to participate.
3.DEVELOP
SOCIAL MEDIA
We will design several messages that can be shared on the city’s social media accounts
in order to increase media exposure.
MEDIA PITCH
We will promote the campaign by developing a media pitchabout the climate mitigation
survey for the Sahan Journal and the Mhong Times in an effort to reach the two
communities.
4.REVIEW
We would appreciate your feedback and review of our materials so the necessary edits can be
made to our plan.
5.DISTRIBUTE
We will provide all messages with distribution suggestions.
2
Attachment 2
-
-
Events
-
0012,
9160, email:
-
-
-
contact@hace
401
495
-
--
651email: mn.org info@latinoleadmn.org 651askHAP@hmong.org
Facebook;
Facebook;
Instagram; https://www.instagram.com/ledc_mn/https://www.facebook.com/Latinocdc/Instagram; https://www.instagram.com/hap_mn/https://www.facebook.com/HmongAmericanPartnership/
-
Website https://hacermn.orghttps://www.ledcmn.orghttps://hmong.org/about-us/
8
LEAD
Name HACER Hispanic Advocacy and Community EmpowermentLatino Economic Development CenterLatinoHmong American PartnershipHmong 1Council IncHmong Discipleship International
Attachment 3
Organization WebsiteSocial media Contact Events Other
Namesites (list all)person (if not, opportunity
an email) for
collaboration
HACER https://hacer-651-401-0012,https://hacer-November
Hispanic mn.org Facebook:httpemail:mn.org/upcomi17th from 5:30-
s://www.facebong-events/
Advocacy and contact@hace-6:30 there is a
Community ok.com/hacermn.org(Specifics building safe
Empowerment mnresearch TBD) schools
Instagram:httpbullying
s://www.instagr
awareness
am.com/hacerworkshop.
mnresearch/ Could use this
Twitter:https://tevent to ask
witter.com/hac
people to
ermnresearch participate in
Youtube:
the survey.
https://www.yoHere is the link
utube.com/@h
to the
acermnresearcevent:https://w
h ww.instagram.
com/p/CzJyjqh
rTET/
Latino https://www.ledInstagram; 612-724-5332,Upcoming
Economic cmn.org https://www.insemail:events can be
tagram.com/le
Development info@ledcmn.ofound on their
Center dc_mn/ rgsocial media
Facebook;
pages
https://www.fac(Facebook and
ebook.com/Lati
Instagram)
nocdc/
info@latinole
Latino LEAD https://www.latiInstagram:latinhttps://www.latiCould use
noleadmn.org oleadmn admn.org noleadmn.org/social media
Facebook:httpevents outlets to ask
s://www.facebo
individuals to
ok.com/latinoleparticipate in
admn
survey.
LinkedIn:https:/
/www.linkedin.
com/company/l
atinoleadmn/
Youtube:
https://www.yo
utube.com/cha
nnel/UCDVSV
AOmuBp5rlFI3
3qgtyg
Hmong https://hmong.Instagram; 651-495-9160,https://hmong.There are
American org/about-us/https://www.insemail:org/mevents/multiple job
Partnership tagram.com/haaskHAP@hmoinfo sessions
p_mn/ ng.organd career
Facebook;
classes
https://www.fachappening this
ebook.com/Hmmonth
ongAmericanP(between Nov
artnership/
14 & 30) and
throughout
next month.
Information on
the plan and
survey can be
provided.
Hmong 18 https://hmong1 Facebook:651-487-8070,Event info:
Council Inc 8council.org/ https://www.facemail:https://alleventHmong new
ebook.com/Hms.in/saint%20pyear
info@hmong18
ong18councilMcouncil.orgaul/hmong celebration:
N https://allevent
s.in/saint%20p
aul/mlyaspirati
ons-at-the-mn-
43rd-hmong-
new-
year/20002577
4372240
Hmong https://hmongdN/A 715-210-0033,https://alleventEvent info:
iscipleship.org/ email:s.in/saint%20pHmong new
Discipleship
b12make1@gaul/hmong year
International
mail.com celebration:
https://allevent
s.in/brooklyn%
20park/brookly
ns-hmong-
new-
year/20002577
8944417
2
Cornerstone https://cllc.churInstagram: (952)239 -There is a
ch/ https://www.ins9136 email:church service
Hmong Church
tagram.com/cocornerstone@cevery Sunday
rnerstonelightollc.church10:30-11:30
flifechurch/fliers could be
Facebook: handed out
https://www.fachere.
ebook.com/cllc
.church/
St Paul Hmong https://www.spFacebook: 651-774-7955Lots of Information
hac.org/ https://www.facupcoming about the
Alliance
Email:
ebook.com/StPevents listed survey could
Church
sphac@sphac.
aulHmongAlliaunder “news be given at this
org
nceChurch and events event:
tab” on the https://www.sp
main website. hac.org/?pgid=
lm0s3odx-
4005581a-
fc83-4099-
b607-
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