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Home My WebLink About2017-10-23 City Council Workshop Packet PLEASENOTESTARTTIME PLEASENOTESTARTTIME AGENDA MAPLEWOOD CITY COUNCIL MANAGER WORKSHOP 5:15P.M. Monday,October 23, 2017 City Hall, Council Chambers A.CALL TO ORDER B.ROLL CALL C.APPROVAL OF AGENDA D.UNFINISHED BUSINESS None E.NEW BUSINESS 1.2040 Comprehensive Plan Update Discussion 2.Communications Division Update F.ADJOURNMENT RULES OF CIVILITY FOR THE CITY COUNCIL, BOARDS, COMMISSIONS AND OUR COMMUNITY Following are rules of civility the City of Maplewood expects of everyone appearing at Council Meetings - elected officials, staff and citizens. It is hoped that by following these simple rules, everyone’s opinions can be heard and understood in a reasonable manner. We appreciate the fact that when appearing at Council meetings, it is understood that everyone will follow these principles: Speak only for yourself, not for other council members or citizens -unless specifically tasked by your colleagues to speak for the group or for citizens in the form of a petition. Show respect during comments and/or discussions, listen actively and do not interrupt or talk amongst each other. Be respectful of the process, keeping order and decorum. Do not be critical of council members, staff or others in public. Be respectful of each other’s time keeping remarks brief, to the point and non-repetitive. THIS PAGE IS INTENTIONALLY LEFT BLANK E1 MEMORANDUM TO: Melinda Coleman, City Manager FROM: Michael Martin, AICP, Economic Development Coordinator DATE: October 16, 2017 SUBJECT: 2040 Comprehensive Plan Update Discussion Introduction At the October 23, 2017 city council workshop meeting planning consultant HKGi will be present to discuss progress made thus far in the development Discussion Throughout the past several months staff and the planning consultant have been working to create draft plan chapters and a draft future land use map for review and discussion plan development and will next be meeting in November to review the first draft of the entire comprehensive plan. The draft chapters and maps are being created by implementing the feedback received at the following: Public engagement efforts Commissionand steering committee meetings Discussions with city staff Requirements of the Metropolitan Council. At the workshop, the discussion will focus on the first round of the public engagement process, the development of the draft plan chapters and areas of the city where significant land use changes are being considered. Budget Impact None. Recommendation Representatives from HKGi will be present during the October 23 City Council workshop to give an update on the comprehensive plan. Attachments 1. 2040 Comprehensive Plan Presentation Workshop Packet Page Number 1 of 53 E1, Attachment 1 Workshop Packet Page Number 2 of 53 E1, Attachment 1 Workshop Packet Page Number 3 of 53 E1, Attachment 1 Workshop Packet Page Number 4 of 53 E1, Attachment 1 Workshop Packet Page Number 5 of 53 E1, Attachment 1 Workshop Packet Page Number 6 of 53 E1, Attachment 1 Workshop Packet Page Number 7 of 53 E1, Attachment 1 Workshop Packet Page Number 8 of 53 E1, Attachment 1 Workshop Packet Page Number 9 of 53 E1, Attachment 1 Workshop Packet Page Number 10 of 53 E1, Attachment 1 Workshop Packet Page Number 11 of 53 E1, Attachment 1 Workshop Packet Page Number 12 of 53 E1, Attachment 1 Workshop Packet Page Number 13 of 53 E1, Attachment 1 Workshop Packet Page Number 14 of 53 E1, Attachment 1 Workshop Packet Page Number 15 of 53 E1, Attachment 1 Workshop Packet Page Number 16 of 53 E1, Attachment 1 Workshop Packet Page Number 17 of 53 E1, Attachment 1 Areas Housing Opportunity Workshop Packet Page Number 18 of 53 E1, Attachment 1 Areas Housing Opportunity Workshop Packet Page Number 19 of 53 E1, Attachment 1 Areas Employment Workshop Packet Page Number 20 of 53 E1, Attachment 1 Areas Employment Workshop Packet Page Number 21 of 53 E1, Attachment 1 intensification Supports small retail node redevelopment/ residential At least 50% Scale Mix Locations Commercial Neighborhood 8 to 31 density) Density Residential units/net acre (medium & high (housing types) Category Mixed Use - Neighborhood Workshop Packet Page Number 22 of 53 E1, Attachment 1 Workshop Packet Page Number 23 of 53 E1, Attachment 1 Workshop Packet Page Number 24 of 53 E1, Attachment 1 Rush Line at TOD requirements Gladstone address residential At least 50% Scale Mix Locations Commercial Neighborhood 25 to 50 Density Residential (high density) units/net acre (housing types) Category Mixed Use High Density Neighborhood Workshop Packet Page Number 25 of 53 E1, Attachment 1 Workshop Packet Page Number 26 of 53 E1, Attachment 1 Workshop Packet Page Number 27 of 53 E1, Attachment 1 Century Maplewood Mall, 36, and Gold Line at Rush Line at Highway commercial At least 50% Scale Mix Locations Regional Community/ Commercial 25 to 50 Density Residential (high density) units/net acre (housing types) Category Mixed Use - Community Workshop Packet Page Number 28 of 53 E1, Attachment 1 s stop at 3M Headquarters 9 mile, dedicated BRT from St. Paul to Woodbury 10 stations proposed MaplewoodConstruction anticipated in 2022 with operations opening in 2024 Workshop Packet Page Number 29 of 53 E1, Attachment 1 Workshop Packet Page Number 30 of 53 E1, Attachment 1 Workshop Packet Page Number 31 of 53 E1, Attachment 1 Workshop Packet Page Number 32 of 53 E1, Attachment 1 ication in employment centers like Note this does not account for intensif3M and HealthEast-St. Johns Workshop Packet Page Number 33 of 53 E1, Attachment 1 Cardinal Pointe Hazelwood Apartments 16.8 units/acre Heritage Square Legacy Villages Attached Townhomes 13.6 units/acre Cottages at Legacy Legacy Village Detached Townhomes 7.9 units/acre Workshop Packet Page Number 34 of 53 E1, Attachment 1 Seasons Senior Legacy Parkway E Apartments 50.8 units/acre Frost-English Ph 1 English Street Apartments 30 units/acre Shores East Shore Drive Apartments 25 units/acre Workshop Packet Page Number 35 of 53 E1, Attachment 1 Workshop Packet Page Number 36 of 53 E1, Attachment 1 Workshop Packet Page Number 37 of 53 E1, Attachment 1 Workshop Packet Page Number 38 of 53 E1, Attachment 1 Workshop Packet Page Number 39 of 53 E1, Attachment 1 Workshop Packet Page Number 40 of 53 E1, Attachment 1 Workshop Packet Page Number 41 of 53 E1, Attachment 1 Workshop Packet Page Number 42 of 53 E1, Attachment 1 Workshop Packet Page Number 43 of 53 E1, Attachment 1 Workshop Packet Page Number 44 of 53 E1, Attachment 1 Workshop Packet Page Number 45 of 53 E1, Attachment 1 Workshop Packet Page Number 46 of 53 E1, Attachment 1 Workshop Packet Page Number 47 of 53 E1, Attachment 1 Workshop Packet Page Number 48 of 53 E1, Attachment 1 Workshop Packet Page Number 49 of 53 E1, Attachment 1 Planning City Council Commission Steering Committee Community Engagement Boards Commissions/ Workshop Packet Page Number 50 of 53 E2 MEMORANDUM TO:Melinda Coleman, City Manger FROM: Joe Sheeran, Communications Manager DATE: October 16, 2017 SUBJECT: Communications Division Update Introduction With new staff in place, the Communication Division is set to carry out the CityCouncil’s vision for more consistent, timely, and relevant outreach to residents, community partners and businesses, using a number of digital and traditional communications platforms. Background In September 2017, the Maplewood Communication’s Division hired Kevin Schmitz to fill its newly created Digital Communication Specialist position and hired Joe Sheeran to serve as its new Communication’s Manager. These new staff members join Chad Bergo, the division’s Communications Coordinator, to ensure each city department is communicating about its services to residents, businesses andpartners with a coordinated message on variousmedia platforms. The new communications team is building off a general base of goals previous division staff put in place, including identifying key audiences and outreach, crisis communications,and translating city communications intomultiple languages. This council presentation will address six key short-term communication goals (see attached) on which the divisionwill build for longer-term success in communicating with residents, businesses and partners. Budget Impact At this time, the Communications Plan and the Social Media Plan donothave a budget impact. Recommendation None. Attachments 1.Short-term Communication Goals Workshop Packet Page Number 51 of 53 E2, Attachment 1 City of Maplewood Communications Department Six-month goals and tacticalplan (Fall 2017-Winter 2018) Goal –Increase video on social media, website and cable channel to least 2-3 pieces weekly Tactics: Member of the communication staff to attend council and department meetings to cull story ideas and build relationships that will lead to deeper, more informed stories. Post-council meeting Q and A with Mayor (or City Manager) highlighting key meeting outcomes. Build an ongoing calendar of events and story idea list to ensure communications department has a central database of priorities for video. Hold weekly meetings to ensure videos are on track and deadlines are being met. Goal – Increase Social media presence to engage residents and traditional media Tactics: Ensure there are at least two Tweets/one Facebook post per day from the main Maplewood accounts. When communications staff is at an event to gather video, that staffer will post something highlighting to event. Better coordination with each departments that has a social media account to ensure it’s maximizing posts with an event summary (think 5Ws), photos and a link to more information. Coordinate with events calendar to ensure tweets are going out on key city activities. Pay attention to partner organizations such as county, school districts, neighboring cities for relevant re-tweets. Goal – Enhance Maplewood Living, streamline costs and delivery Tactics: Include more visual elements to help tell a story, including info graphics, charts, graphs and photos. More Q and A’s with city partners, personalized stories Optimize mailing routes, put out RFP for printers, and consider changing the format and paper size to cut costs Workshop Packet Page Number 52 of 53 E2, Attachment 1 Goal – Increase traditional media engagement Tactics: Coordinate events calendar to ensure releases are going to the media on key Maplewood events and initiatives Network with and pitch enterprise stories to media outlets that cover the City of Maplewood Leverage Maplewood’s social media feeds to maximize contact with traditional media Goal – Clean up MaplewoodMN.gov, maximize relevance to users; improve look and user friendliness of employee intranet Tactics: A review of MaplewoodMN.gov stats show the top pages are: Community Center, Police Department, Recreation, and Aquatics. We will work with each of these departments to maximize look, layout and ease of finding key information on each page Coordinate with front desk and front-line staff to find out what are the most FAQ and ensure these answers are obvious and easy to find on our site. INTRANET: Coordinate with IT team to see how we can start making the intranet look more like a traditional website with photos and key information highlighted. Look through employee survey to determine which pieces of information staff needs and wants to find quickly and easily. More feature stories on employees Workshop Packet Page Number 53 of 53 For The Permanent Record Meeting Date: 10-23-2017 Agenda Item: Wksp E2 City of MaplewoodCommunication Plan Fall 2017/Winter 2018 Updated Goals and TacticsOctober, 2017 For The Permanent Record Meeting Date: 10-23-2017 Agenda Item: Wksp E2 October, 2017 , aplewood Living cial media o M s user relevance gagement nd Increase videoBroader engagementEnhance streamline costsIncrease traditional media enRefine website, maximize e ••••• Communication Team Goals: Fall 2017/Winter 2018 Communications Goals For The Permanent Record Meeting Date: 10-23-2017 Agenda Item: Wksp E2 October, 2017 video meetings to ensure videos Increase 3 new videos/week - comms Short feature storiesQ and A’s with city newsmakersNarrated motion graphics Clips from city meetings •••• Goal: At Least 2Coordinated calendar of eventsNetworking with full staff, empowering staff to recognize video ideasWeekly are being produced on time and new stories are in the cue Fall 2017/Winter 2018 Communications Goals For The Permanent Record Meeting Date: 10-23-2017 Agenda Item: Wksp E2 October, 2017 profits, looking for - posts/week - Tweets and one FB post/day 3 - Broader Social Media Engagement dia sites, at least 3 ximize posts (5Ws, visual, more info @) ounty, school districts, neighboring cities, key At least 2More consistency on other Maplewood social meCoordinate with various departments to maMore attentive to partners such as Ramsey Ccity businesses and area nonrelevant cross pollination •••• Goal: Fall 2017/Winter 2018 Communications Goals For The Permanent Record Meeting Date: 10-23-2017 Agenda Item: Wksp E2 October, 2017 , Maplewood Living Enhance fo graphics, more color weaks to keep up with o guide readers quickly Excellent publication, tthe timesMore Q and A style pieces tthrough key pointsEnhanced visual elements, inin charts, action photos Goal: streamline costs ••• Fall 2017/Winter 2018 Communications Goals For The Permanent Record Meeting Date: 10-23-2017 Agenda Item: Wksp E2 October, 2017 Maplewood Living Enhancements Fall 2017/Winter 2018 Communications Goals For The Permanent Record Meeting Date: 10-23-2017 Agenda Item: Wksp E2 October, 2017 , Living Maplewood costs onfiguring paper size and look c - Enhance onsider layout and design vendor, possibly in c - RFP’s for printing and mailingRehouseConsider re Goal: streamline ••• Fall 2017/Winter 2018 Communications Goals For The Permanent Record Meeting Date: 10-23-2017 Agenda Item: Wksp E2 October, 2017 , , Maplewood Living pgs 10 pgs - Enhance 4pgs - Goal: streamline costs About ½ send a quarterly newsletter, majority are <20 Monthly 2 @ 52 @ 1Ads: ONLY 3 Fall 2017/Winter 2018 Communications Goals For The Permanent Record Meeting Date: 10-23-2017 Agenda Item: Wksp E2 For The Permanent Record Meeting Date: 10-23-2017 Agenda Item: Wksp E2 October, 2017 t n e m e g a g n E a i d e M l a n o i t i d a r T e s a e r c n I : aximize exposure among l ditors, especially those that tatements are sent to key a Ensure releases, media soutletsNetwork with reporter and ecover MaplewoodLeverage social media to mnews decision makers o ••• G Fall 2017/Winter 2018 Communications Goals For The Permanent Record Meeting Date: 10-23-2017 Agenda Item: Wksp E2 October, 2017 munity Center term: Work on look and content of Intranet layout – ComRecreationPDAquatics Refine website, maximize end user nsure the look and layout of all AQ’s, are answered on the site Longer Top pages:Work with department heads to epages reflect key prioritiesWork with frontline staff to ensure F ••• Goal: relevance Fall 2017/Winter 2018 Communications Goals For The Permanent Record Meeting Date: 10-23-2017 Agenda Item: Wksp E2 October, 2017 Questions? Fall 2017/Winter 2018 Communications Goals