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HomeMy WebLinkAbout2016 06-13 City Council Workshop PacketPPLLEEAASSEE NNOOTTEE SSTTAARRTT TTIIMMEE RULES OF CIVILITY FOR THE CITY COUNCIL, BOARDS, COMMISSIONS AND OUR COMMUNITY Following are rules of civility the City of Maplewood expects of everyone appearing at Council Meetings - elected officials, staff and citizens. It is hoped that by following these simple rules, everyone’s opinions can be heard and understood in a reasonable manner. We appreciate the fact that when appearing at Council meetings, it is understood that everyone will follow these principles: Speak only for yourself, not for other council members or citizens - unless specifically tasked by your colleagues to speak for the group or for citizens in the form of a petition. Show respect during comments and/or discussions, listen actively and do not interrupt or talk amongst each other. Be respectful of the process, keeping order and decorum. Do not be critical of council members, staff or others in public. Be respectful of each other’s tim e keeping remarks brief, to the point and non-repetitive. AGENDA MAPLEWOOD CITY COUNCIL MANAGER WORKSHOP 6:00 P.M. Monday, June 13, 2016 City Hall, Council Chambers A. CALL TO ORDER B. ROLL CALL C. APPROVAL OF AGENDA D. UNFINISHED BUSINESS None E. NEW BUSINESS 1. Communications Update 2. 2016 Strategic Objectives Update F. ADJOURNMENT THIS PAGE IS INTENTIONALLY LEFT BLANK MEMORANDUM TO: Melinda Coleman, City Manager FROM: Mychal Fowlds, IT Director DATE: June 13, 2016 SUBJECT: Communications update Introduction Since our last presentation to the City Council, meetings of the Communications Workgroup have been focused on creating a preliminary Communications budget. This discussion will update you primarily on that item. Background Maplewood has taken on and will continue to explore many new endeavors regarding Communications. Over the last year we’ve redesigned our website and logo, taken on the management of our Cable Franchise agreements and are doing more on social media than we ever have before. We now have a full- time Communications Coordinator and will soon be posting the position of Communications Manager. Over the past few months he Communications Workgroup has been focused on creating a sustainable budget that will allow the City to continue to support these operations in years to come. The proposed budget that staff will be presenting comes in at roughly $480,000. The largest portion of the budget (70%) going to Personnel Services. This includes, at this time, 3 full-time employees, a Communications Manager, a Communications Coordinator & a Communications Specialist. The remaining 30% of the budget consists of a yearly budget for estimated equipment needs (A/V needs, break-fix type items, etc.) and contractual services (maintenance agreements, videographer services, website hosting, etc.). The proposed revenue source for the funding of our Communications budget consists of new revenue from PEG and Franchise fees. Staff estimates new revenue for 2016, based on current fees, to equal roughly $515,000. The proposed budget that staff will present to Council is based on known and estimated needs. The City has never created a Communications budget before. Staff assumes that there will likely be changes in the months to come, especially as a Communications Manager is hired and begins to manage their own budget. However, at this time staff feels the budget proposed is sustainable and includes adequate resources to ensure a successful completion of the City Council’s Coordinated Communication strategic objective. Budget Impact At this point there is no budget impact associated with this item. Recommendation E1 This item is being brought before you for informational purposes only and therefore there are no recommendations at this time. Attachments None E1    MEMORANDUM TO: Melinda Coleman, City Manager FROM: Mike Funk, Assistant City Manager / HR Director DATE: June 8, 2016 SUBJECT: 2016 Strategic Objectives Update Introduction On November 9, 2015, the City Council approved the 2016-2017 Strategic Plan. One of the five (5) Strategic Priorities is Effective Governance, and an identified key outcome indicator or ‘target’ was Decisions/Implementation of the Plan. Staff is accountable for the successful implementation of the plan and we will present an update regarding measureable progress. *Included with the report is a copy of the November 9, 2015 approved plan. Staff will have a presentation at the workshop that will highlight accomplishments. Background On March 16 and May 4, 2015 the City of Maplewood’s leadership team engaged in team building and strategic planning retreats. The meetings yielded an improved understanding of Council-Staff team dynamics and a draft strategic plan for the two-year period 2016-2017. The strategic plan consists of a set of five strategic priorities, a series of key outcome indicators and targets, which describe desired outcomes and success measures, and a list of strategic initiatives, which define the actions necessary to ensure successful effort. At the initial planning meeting on March 16, 2015, the group discussed effective governance, their team strengths, and established strategic priorities. On May 4, 2015, the group developed a set of desired outcomes, indicators of success, and targets for performance. This will be followed by the development of strategic initiatives, which will operationalize the plan. Staff presented the five (5) Strategic Priorities, Key Outcome Indicators (goals), and Strategic Initiatives (action plans) at the June 22, July 13, and July 27, 2015 Council Workshops. The council proceeded to approve the Strategic Priorities and Key Outcome Indicators (goals) at the August 10, 2015, Council Meeting and directed staff to prepare Action Plans. Action plans for Financial Sustainability and Coordinated Communication were reviewed at the September 23, 2015 Council Workshop; and Action Plans for Effective Governance, Targeted Redevelopment, and Operational Effectiveness were reviewed at the October 19, 2015, Council Workshop. Final Action Plans and the full Strategic Plan were approved on November 9, 2015. Budget Impact There is no estimated budgetary impact projected for this discussion. E2 Recommendation No action is required. Attachments 1.City of Maplewood Strategic Plan E2 City of Maplewood Strategic Plan Approved by the City Council on November 9th, 2015 E2, Attachment 1 Contents Executive Summary ......................................................................................................................................................... 3 Strategic Plan Summary 2016-17 ................................................................................................................................. 4 STRATEGIC PRIORITIES .................................................................................................................................................. 8 Defining the Strategic Priorities ........................................................................................................................... 8 Implementing the Vision: Developing Strategic Initiatives and Action Plans ...................................... 10 APPENDIX I ....................................................................................................................................................................... 12 Strengthfinders Assessment- Council and Senior Management Team................................................ 12 APPENDIX II ...................................................................................................................................................................... 13 SWOT Analysis Data ................................................................................................................................................. 13 SWOT Results – Strengths ............................................................................................................................... 14 SWOT Results – Weaknesses ........................................................................................................................... 15 SWOT Results – Opportunities ...................................................................................................................... 17 SWOT Results – Threats ................................................................................................................................... 19 SWOT Results – Highest Priorities ................................................................................................................... 20 APPENDIX III .................................................................................................................................................................... 23 Strategic Initiatives ................................................................................................................................................. 23 Strategic Priority: Financial Stability ............................................................................................................... 24 Strategic Priority: Coordinated Communication ......................................................................................... 26 Strategic Priority: Effective Governance ........................................................................................................ 30 Strategic Priority: Targeted Redevelopment ................................................................................................ 33 Strategic Priority: Operational Effectiveness ............................................................................................... 36 E2, Attachment 1 Executive Summary On March 16 and May 4, 2015 the City of Maplewood’s leadership team engaged in team building and strategic planning retreats. The meetings yielded an improved understanding of Council-Staff team dynamics and a draft strategic plan for the two-year period 2016-2017. The strategic plan consists of a set of five strategic priorities, which are the highest priority issues for the next two years, a series of key outcome indicators and targets, which describe desired outcomes and success measures, and a list of strategic initiatives, which define the actions necessary to ensure successful effort. At the initial planning meeting on March 16, the group discussed effective governance, their team strengths, and established strategic priorities. On May 4, the group developed a set of desired outcomes, indicators of success, and targets for performance. This will be followed by the development of strategic initiatives, which will operationalize the plan. Staff presented the five (5) Strategic Priorities, Key Outcome Indicators (goals), and Strategic Initiatives (action plans) at the June 22, July 13, and July 27,, 2015 Council Workshops. The council proceeded to approve the Strategic Priorities and Key Outcome Indicators (goals) at the August 10th Council Meeting and directed staff to prepare Action Plans. Action plans for Financial Sustainability and Coordinated Communication were reviewed at the September 23, 2015 Manager Work Shop; and Action Plans for Effective Governance, Targeted Redevelopment, and Operational Effectiveness were reviewed at the October 19th, 2015, Manager Work Shop. It is recommended the council approved the full plan on November 9th, 2015. The strategic plan is summarized on the following page: E2, Attachment 1 Strategic Plan Summary 2016-17 Strategic Priority Key Outcome Indicator (KOI) [Measurers] Target [Goals] Strategic Initiatives [Action Plans] Financial Sustainability Reserve funding-facilities and equipment Critical items currently identified in asset management plan funded in 3 years. See Appendix III General Fund reserves 40% of Gen. Fund operating revenues Budget Positive change to net assets- all govt’l funds-excluding future bonded items Coordinated Communication Citizen engagement 3 new engagement tools implemented Coordinated Communication Determination made regarding most effective modalities Feedback from diverse communities --Most effective methods for feedback determined --One new approach implemented Effective Governance Decisions 80% of goals accomplished annually See Appendix III Council meeting decorum Compliance with council approved “Rules of Civility”. Advisory Board/Commissions Create annual initiatives/work plans to support city’s strategic plan Targeted Redevelopment Gladstone area redevelopment --3 parcels Maplewood Bowl completed --Seek relocation agreements for auto repair uses See Appendix III Vacant commercial space 50% of sq. ft. back in productive use Redevelopment corridors Priorities include: Century Avenue Corridor and Larpenteur Avenue -Create shared vision w/ Stakeholders (Oakdale, Ramsey County, Washington County, etc.) Operational Effectiveness Performance measures Each Department identifies five (5) core effectiveness/performance measures See Appendix III Collaboration/shared services Two new executed service agreements (public/public and/or public/private) Survey results Use survey responses to share service delivery outcomes and/or goals *Note: Approved by the city council on August 10, 2015 E2, Attachment 1 City of Maplewood-Team Building and Strategic Planning On Monday, March 16, the Maplewood City Council, City Manager and senior management team held a leadership retreat. The focus of the retreat was twofold: (1) a discussion of leadership team dynamics, and (2) a strategic review of the operating environment. The first half of the day included a discussion of leadership roles and responsibilities, the results of a team questionnaire, and the results of a Strengthfinders™ assessment. The afternoon portion of the day focused on a group SWOT analysis, identification of community challenges, and the establishment of strategic priorities. Effective Governance, Group Strengths, Team Issues The leadership team reviewed and discussed the role of governance—first participating in an interactive discussion of roles and responsibilities, and then examining the Carver Policy Governance model. The Carver model was presented as a best practice example. The group discussed how they compared to the best practices. It was generally agreed that the leadership team functioned reasonably well, and that they followed many of the practices presented in the Carver model, but that it provided a good model for the future. Following the governance discussion, the Mayor, Council and City Manager discussed the results of their team questionnaire, which covered a variety of issues regarding both current conditions and desired performance, summarized as follows: Leadership Team Questionnaire 1. Is the City Council a team? The group consensus was that the group wasn’t a team, although they agreed that they should be, and that they were committed to working toward that goal. They specifically committed to working on building trust, active listening and leveraging the unique strengths of each member. 2. Is the City Council and Senior Management Team a team? The group stated that they were not a team, and again expressed uniform agreement that they should be, and that they wished to work toward that goal. They agreed to build on the work done collaboratively during the strategic planning retreat, establishing and following rules of engagement, and taking opportunities to get to know one another. 3. Does the City Council have a unified sense of purpose and direction for the future? The group response to this question was generally No or I Don’t Know. However, the Council acknowledged a unified perspective regarding sustainability, financial, operational and environmental goals. The entire group felt that the retreat was an important first step in the process of establishing a clear purpose. E2, Attachment 1 4. In every group there are conflicts, disagreements/differences of opinion. How is Council conflict handled in Maplewood? The group answered this question in terms of both intra-Council conflict and Council-Manager conflict. In both cases, they agreed that conflict wasn’t handled well and needed improvement. In terms of the Council-Manager relationship, the group acknowledged the recent transition and the difficulties surrounding it, but noted that things have improved and are stabilizing. 5. How should conflict be handled? This question addressed both intra-Council and Council-Manager conflict. In both cases, the group indicated that conflict should be handled directly, and in person. They also agreed that using Strengthfinders to understand each other would be important, as will establishing rules of conduct/engagement. 6. If you had the power to change anything about how leadership (CC/CM/SMT) functions, what would you change? In general, the group cited improving personal and team relationships, respecting differing opinions, and working to improve team collaboration as things that would be useful changes to improve leadership effectiveness. Summary In summary, the group agreed to focus on the following issues as an action agenda for strengthening the leadership team: • Encouraging respectful dissent and acceptance of differing opinions • Strengthening two-way dialogue amongst Councilmembers • Strengthening communication and relationship between City Manager and City Council • Respect for staff input to the Council • Reduction of political overreach • Using the City Manager to assist in forging a “reasonable consensus” on issues The group concluded the morning session with a brief review of the Strengthfinders™ assessment. A full summary of group scores is contained in Appendix A. The most common strengths (by occurrence) were: Ideation (6), Achiever (6), Responsibility (6), and Strategic (5). The most common Strength Themes (by occurrence) were: Thinking (30), Relating (20), Striving (13) and Impacting (13). The group noted the significant strengths in the areas of ideation and strategy and agreed that having the Strengthfinders™ results will provide a useful baseline for their future teambuilding work. The group noted in particular the fact that the Mayor strengths included Futurist, Input and Maximizer, and that both the Mayor and City Manager had Woo as strengths—important strengths for the tasks ahead. E2, Attachment 1 Strategic Plan Development—Reviewing the Environment, Setting Priorities During the afternoon of the March 16th retreat, and again at a follow-up session on May 4, the leadership team began the process of developing the strategic plan. Strategic planning is a process that helps leaders examine the current state of the organization, determine a desired future state, establish priorities, and define a set of actions to achieve specific outcomes. The process followed by the City was designed to answer four key questions: (1) Where are we now? (2) Where are we going? (3) How will we get there? (4) What will we do? The first step taken in the process was an assessment of the environment within which the City operates. This was done via a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis: a process that examines the organization’s internal strengths and weaknesses, as well as the opportunities and threats in the external environment. To facilitate this, a SWOT questionnaire was distributed to the City Council and City Administration in advance of the planning session. The SWOT process revealed the most frequently mentioned characteristics in each area: STRENGTHS • Organizational leadership-Council & staff; professional, dedicated, talented, creative; regarded as a leader in many areas: environment, sustainability, living streets, quality in service delivery WEAKNESSES • Communication-Council/staff/public, leadership-vision, financing-spending OPPORTUNITIES • Connections-building community cohesiveness, communication, collaboration/partnership, diversity, uniqueness, redevelopment THREATS • Leadership-communication, financial sustainability, redevelopment-business & housing, direction/strategic planning, nay-sayers The group then engaged in an exercise using the summarized SWOT data. They compared strengths with opportunities and weaknesses with threats, to determine which opportunities would maximize strengths, and which weaknesses would be exacerbated by the threats. This effort helped to crystalize the current challenges and opportunities facing the community. The results of this analysis are listed below: STRENGTHS-OPPORTUNITIES (Make good things happen) • Collaboration/partnerships • Redevelopment • Improving communication: internal/external • Uniqueness: branding E2, Attachment 1 WEAKNESSES-THREATS (Keep bad things from happening) • Improve communication • Define vision/leadership/execution • Prioritize financing This led to the identification of a broad set of issues and/or challenges facing the community: ISSUES/CHALLENGES • Coordinated communication • Vision/purpose • Redevelopment • Collaboration • Financial – prioritization • Branding-Image • Infrastructure condition • Operational/organizational effectiveness Once the current challenges were identified, the group discussed the issues that were most important over the next two years. From that discussion, a set of five Strategic Priorities emerged. They are: STRATEGIC PRIORITIES 1. Financial Sustainability 2. Coordinated Communication 3. Effective Governance 4. Targeted Redevelopment 5. Operational Effectiveness Defining the Strategic Priorities In order to clarify the meaning of each priority in the context of Maplewood, the group identified key concepts for each. Financial Sustainability Maintain a positive financial position by balancing revenues and expenditures for operations, debt management, and capital improvements. Provide long-term sustainability of quality city services at a level that reflects community values and is supported by available resources. E2, Attachment 1 Coordinated Communication Maplewood is an evolving community and will need to position itself for the future. Create a long- term vision that reflects our community identity and be able to effectively communicate a consistent, broad-based message and brand through a variety of mediums. Effective Governance Maplewood is committed to effective governance. This begins with creating a culture that is built on trust, creating clearly defined expectations, and is focused on the city’s long-range mission and vision. Targeted Redevelopment Guide the type and intensity of residential development by leveraging resources to expand the tax base and create life-cycle/mixed housing options that meet the diversity of the community. Promote commercial development through green building efforts and innovation that supports existing infrastructure; and to create an environment for businesses to expand. Operational Effectiveness The city values organizational efficiencies, which is based on performance measurement and accountability. Determining Success: Defining the Key Outcome Indicators After identifying strategic priorities, the group focused on developing a set of Key Outcome Indicators (KOI’s). KOI’s define what success looks like and includes a description of successful outcomes, expressed with measures and targets. The KOI’s provide organizational focus by establishing a limited set of desired outcomes and performance targets for achievement for each strategic priority. The alignment created between KOI’s and Strategic Priorities is important, not only for clarity, but also for maintaining a disciplined focus on the desired results. Key Outcome Indicators and Strategic Initiatives by priority are: Financial Sustainability KOI: Reserve funding-facilities and equipment; Target: Critical items currently identified in asset management plan funded in 3 years. KOI: General Fund reserves; Target: 40% of Gen. Fund operating revenues KOI: Budget; Target: Positive change to net assets-all govt’l funds-excluding future bonded items Coordinated Communication KOI: Citizen engagement; Target: Three new engagement tools implemented KOI: Coordinated Communication; Target: Determination made regarding most effective modalities E2, Attachment 1 KOI: Feedback from diverse groups; Targets: (1) Most effective methods for feedback determined; (2) One new approach implemented Effective Governance KOI: Decisions; Target: 80% of goals accomplished annually KOI: Council meeting decorum; Target: Compliance with council approved “Rules of Civility” KOI: Advisory Board/Commissions; Survey results; Target: Create annual initiatives/work plans to support city’s strategic plan Targeted Redevelopment KOI: Gladstone area redevelopment; Targets: (1) three parcels-Maplewood Bowl completed; (2) seek relocation agreements for auto repair uses KOI: Vacant commercial space/buildings; Target: 50% of square footage back in productive use KOI: Redevelopment Corridors; Targets: (1) Priorities include: Century Avenue Corridor and Larpenteur Avenue; (2) Create shared vision with stakeholders (Oakdale, Ramsey and Washington counties) Operational Effectiveness KOI: Performance measures; Target: Each department identifies five (5) core effectiveness measures KOI: Collaboration/shared services; Target: Two new executed service agreements-one internal, one external (public/private and/or public/public) KOI: Survey results; Target: Use survey responses to share service delivery outcomes and/or goals Implementing the Vision: Developing Strategic Initiatives and Action Plans To successfully address the strategic priorities and achieve the intended outcomes expressed in the KOI’s, it is necessary to have a focused set of actions, including detailed implementation steps to guide organizational effort. The City of Maplewood will accomplish this through development of strategic initiatives for each priority. Strategic initiatives are broadly described, but narrowly focused activities that are aligned with the priorities, and targeted to the achievement of outcomes expressed in the KOI’s. E2, Attachment 1 Strategic Planning Participants Elected Officials Nora Slawik, Mayor Marylee Abrams, Councilmember Robert Cardinal, Councilmember Kathy Juenemann, Councilmember Marvin Koppen, Councilmember City Administration Melinda Coleman, City Manager Mike Funk, Assistant City Manager Gayle Bauman, Finance Director Karen Haag, City Clerk Paul Schnell, Police Chief Steve Lukin, Fire Chief Michael Thompson, Public Works Director DuWayne Konewko, Parks and Recreation Director Mychal Fowlds, IT Director Alan Kantrud, City Attorney E2, Attachment 1 APPENDIX I Strengthfinders Assessment- Council and Senior Management Team E2, Attachment 1 APPENDIX II SWOT Analysis Data In order to clarify the strategic challenges confronting the community, the City Council and senior staff conducted a review of the current operating environment using a SWOT analysis methodology. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. The internal strengths and weaknesses and the external opportunities and threats were assessed. This was done in two parts: (1) in advance of the retreat, all participants completed a SWOT questionnaire; and (2) the group participated in a facilitated process that used the questionnaire results as the basis for analysis and decision-making. The following Appendices contain the complete information contained in the questionnaire responses. E2, Attachment 1 SWOT Results – Strengths • Diversity of tax base • 3M • Diversity of housing • Super management (manager and Dept. heads) and professional, creative, dedicated staff • Adaptability, willingness of support to cross train, take on new responsibilities • New approach to budget and negotiations processes • High status of City in environmental arena – 2nd year at Step 3 of GreenStep Cities program, National Public Works award for Living Streets, Green building standards, organized trash and healthy recycling programs, Master Parks Plan (parks & nature preserves) • Broad and high quality citizen services • Highly regarded police & fire / EMS services – including police expansion, new fire station, East Metro Training Facility, updated technology • Increased focus on communications – internally and externally (improved MW living, better use of govt. cable time, work on website) • Snowplowing • Partnerships (parks, engineering, MCC, Police & Fire) • The experienced management team and great employees • A Council that is stable, and forward thinking • Encouragement of innovative, creating thinking such as Y partnership, franchise fee, community paramedics, neighborhood policing, domestic violence pilot, development new website and interactive tools such as Mind Mixer • Dedication of employees • Diversified tax base • Willingness to think outside the box • Willingness to partner with others • We have quite a bit of historical knowledge/perspective in our staff. Years and years of experience in local government. If this knowledge doesn’t hinder change then it’s a great strength. In other areas, we have some key individuals that are new to the organization that are bringing a fresh view. • Competent/dedicated staff from rank and file to the top • Services offered to citizens • Openness in government E2, Attachment 1 • Response to citizen request • I believe the employees are the city’s greatest strength. I think we have a very creative department head team that is willing to work together to solve problems and be bold when required. • The city is a leader in many areas and we need to build on this - Sustainability/Budgets/Living Streets/Integrated Youth Development/Parks and Open Spaces/Environmental Leaders/Programming. • We have a very strong Mayor who is very capable and well connected with a desire to get things done. • We have a supportive council who also share these sentiments. We need to harness this and boldly move forward. • Employees who are dedicated to making decisions that are in the best interest of the city the residence and those who visit our community. • Mature/talented senior management team. Industry leaders. • Employee turnover is low, which adds to productivity. • Longevity of employees/history and knowledge. Indicates we are a good place to work. • Dedicated staff to achieve City goals. • Dedicated Council with desire to change Maplewood Brand and enhance community engagement. • Highly able City staff • Desire for community development and is generally shared • Committed elected leadership • History of being willing to invest • Passionate management team • Mayor that is very active in bringing more attention to Maplewood for positive advocacy roles • Reputation as a “sustainable city” (livings streets, parks, green building code, project awards) that gets highlighted often • Positive working environment • Hard working and top notch employees on the front line SWOT Results – Weaknesses • High tax rate • Needs outweigh funding abilities • Project overruns E2, Attachment 1 • I feel we react to often without having those actions serve or support a greater set of goals and/or vision for the City. • I feel we still don’t have an answer to what we want Maplewood to be as a City. • We will have quite a bit of turnover in the next 2-3 years with a major election as well during that timeframe which isn’t necessarily a weakness but should be noted as well • Aging assets. • Succession planning (Numerous long-timers have left, are leaving, within a five year window) • Budgetary challenges with Fire Department expansion and need (?) for full-time staff • Diversity in staff in a very diverse city • Our City Council doesn’t work well together • The Mayor needs to lead • No community spirit • No sense of community pride • Remnants of bad reputation, 2006 – 2009 • Serious need to improve quality & interactivity on website • Input from residents • Small but relentless core of chronic citizen complainers • Funds - of course! • Need to seek more creative funding sources (parks, roads, EMS service, MCC) • Lack of stability and communication in past year with City Manager transition process • New City Manager is working on strengthening communication and relationship building; working towards a respectful two-way dialogue with the management team and Council • The budget process needs to be more transparent and the long-term budget responsibilities communicated better. A process to help the management team set priorities with Council input where departments are not pitted against each other • The Council meetings run short sometimes and long other times, better management of the agenda by the City Manager • One Council member dominates meetings, for example pulling off six consent agenda items to be highlighted and talking for several minutes on each. This person makes it very difficult for the other Council members to talk about their ideas and concerns. Then when they do discuss their concerns she E2, Attachment 1 constantly comments about the other member’s points into the microphone dismissing that Council members opinion. This is very unhealthy and makes it difficult for the Council to function effectively. • Communication across all levels of the organization. • We (staff) need to be on message and with some very difficult decisions ahead, the “team” needs to function as a team. • Effective communication is key. Messaging is key. Accountability is key. I believe we need strong leadership at the top and without leadership at this key position – the integrity will be compromised. • Team approach. • Stability in the leadership, there has been 6 different city managers in the past 15 years. All with a different vision and a different management style. • Many needs and limited financial resources. MCC maintenance, Fire Department staffing needs, bond debt, limit us and add pressure for tax levy increases. • Still overcoming reputation issues from almost 10 years ago. • Don’t have a long-term vision for the City. • Need to Rebrand the City and define our identity. • Lack of clear vision for the City • Lackluster mobilization of community identity • In ability to effectively communicate and manage conflict among department heads • Lack of messaging the importance of community service/work among City staff – noble work • Undisciplined and/or inconsistent resource management – largely due to lack of vision • Indecisive leadership (City Manager and Management Team take too long talking about the issues instead of just making a decision and moving forward). • A need for strong leadership at the top • Reactive instead of proactive concerning city-wide policies and procedures (Personnel Policies, Safety Training/Evacuation as examples) • There continues to be a sense of instability in terms of Department structure such as in EEDD. SWOT Results – Opportunities • We have a chance to reboot the city and set a new course, we have a staff in place to get us there • Develop a sense of city pride E2, Attachment 1 • Building our “new” reputation as regional leaders – communications, social media, website, business contacts, surveys • Increased communications & trust between council and management staff • Reach out to diverse populations • Provide more training / direction to commissions • Retain and expand our environmental leadership position • More/increased partnerships with neighboring cities, Ramsey county, private entities, as possible. • Creative funding sources • To strengthen communication and relationship building to encourage respectful, two-way dialogues and create a healthy working environment for the Council and staff • To create a risk-tolerant environment, without fear of failure by creating innovative, creative thinking • To anticipate demographic changes and proactively address community development issues • To engage in long range planning that positions the City to meet future budget and city needs • Continue looking at partnerships and collaborations with others • Redevelopment – more higher-valued housing stock? • Collaboration with other public entities (local gov’t, schools, etc.). • Improved public perception of Maplewood. • Increased transparency. • Automation of processes for residents. • Resident engagement. • Business retention program • Green Step Program – leader in environmental efforts • District Fire Department – time to bite the bullet • Leadership across all levels of the organization. Empower staff. • We still have the right people in place to move forward in a positive direction • Departments are open to cross-sharing staff and resources. • Capitalize on our great parks, open space and recreational opportunities. • Partnerships with 3M, Maplewood Mall, St. Johns and emerging business/Chamber relationships for business growth. • Redevelopment Corridors will be positively impacted by Rush Line Project. • Build on our Green Step and Green Building Programs- Regional Leaders E2, Attachment 1 • Capitalize on growing diversity • Sell proximity to Capital City – St Paul • Ability to define City’s uniqueness or brand • Neighborhoods and commitment/investment in parks/open space. • The possibility of rebranding the City and moving forward with a community building theme • Continue to leverage the Mayor’s advocacy for issues that will positively affect the City’s image and quality of life of citizens and businesses • Asset management reporting allows opportunity to define investment needs accurately so decision makers can have options (such as building needs, parks needs, streets needs) SWOT Results – Threats • Continued bad publicity • Unresolved grievance and potential litigation • If we sit idle and don’t create a new brand or have something to rally behind as a community…. Great risk in doing nothing. • Poor and inaccurate publicity from unreliable sources • Lack of cohesiveness on the city council & some tensions on department head team • Debt level and need for redevelopment • St Paul’ increased pressure (weed and seed – enforcement – investment) on Eastside will move problem people/issues into Maplewood. • Loss of large retail presence due to increased intent purchasing and other local regional malls – Roseville • Inability to engage in honest communication about critical issues • Lack of good outcome measures to determine how/if we’re doing well • Financial needs of Fire Department and MCC restrict the opportunity for new programming and services. • The Affordable Care Act and its impact on Insurance Premiums. • Asset management financial needs • An aging community • No vision for redevelopment • No having a good understanding of, if you do this, this is a will happen! E2, Attachment 1 • We have no long range planning in place, sure it might look good now but what about three five and even ten years from now. • Lack of a clear purposeful direction - leadership! • Lack of redevelopment programs in housing stock • Increase in violence and gang activity with changing demographics • Lack of developable space. Same perception of Maplewood in the public eye. • The anti-Maplewood/anti-government groups that continually release false or misleading information • State and/or Federal unfunded mandates (i.e., Affordable Care Act) • If communication does not improve between the City Manager and the management team threats could include losing staff talent as they seek a better working environment. • Threats as Council become less respectful and have trouble reaching a reasonable consensus. With one person dominating the Council meeting the threat is others will not get their opinions out in public and they start seeking others forums for their opinion. • During the public comment period the same four people always come. Their comments are manufactured for sound bites for them to put on their local cable shows. This is intimidating to other residents and several have told me they will not come to a public comment period because of the “nut cases” that are always there. • Maintaining high quality services sustainably • Money: funding depts, new programs, state mandates • Public disgust / distrust of higher levels of government – trickles down to local level • Citizen demands over reaching city’s budget ability. • Prior Mayoral leadership lacking • Political overreach • All 5 Council people of one political party until 3 yrs ago • Internal turf wars • Lack of leadership • The Mayor seems to change her mind with the wind SWOT Results – Highest Priorities • Redevelopment- both business and housing stock • Financial sustainability • Rebranding/rebooting our city E2, Attachment 1 • Balance needs with tax burden – people cannot continue to be burdened with additional taxes • Stabilize Council turnover • Council votes of 3-2 should not be allowed. History tells the story • Maintaining a sustainable balance of new projects (redevelopment, parks, roads, etc.) and financial (debt, budget, alternate fees) sustainability. • Support staff initiatives, as they assist us with refocused priorities – especially better communications, new partnerships, new funding options. • Encourage / enhance communications with & input from citizens • Economic Development – making a concerted effort to define and develop a plan that will ensure new economic development in the city with a particular focus on re-development. A subset of this is Transit Oriented Development with the Gateway and Rush Line Corridors coming through Maplewood; and Integrative Youth Development working to get our diverse and low-income youth connected with the community and efforts like being a finalist in the Public Art Challenge. • Public Safety – Focus on neighborhood policing and community paramedic plans and map out a plan for long range planning that maintains Maplewood’s position of fiscal responsibility while protecting the public • Financial Stability/Sustainability – Continue to provide quality, efficient services to our citizens while equalizing expenditures and revenues every year. Make budgeting decisions that comport with the principals of sustainability. A subset of this is the many successful initiatives under Parks and Rec to turn the MCC funding around including the Multicultural Networking Event; the new partnership with the YMCA; the new Long Range Parks Plan. • Debt management • Funding of replacement reserve, deferred maintenance items and project overruns • Redevelopment/Economic Development/Transportation • How best to fund and manage our City assets and the maintenance of them. (streets, parks, buildings, etc.) • Taking a hard look at current processes/tasks and improving on them via technology. • Managing the staffing changes in key positions as current employees look to retire. • Continue to improve perception of city government • Train employees to work with our diverse population both in citizenry and businesses and make every effort to hire a more diverse staff in the future E2, Attachment 1 • Continue asset management plan on all city buildings • Reaching a consensus on a three to five year budget plan. • Determining core services and functions of the city. • Reimaging/branding of the city – ripe. • Begin looking at implementing outcomes from the recently adopted parks plan, implement building asset management plan, and an infrastructure plan. • Maintaining and improving on the city's core services. • Developing a long-term vision for the city • Financial stability • The need to look at new service models for Fire and EMS. • Create a program that assists with housing reinvestment and attracts the next generation to Maplewood. • Focus on redevelopment, business outreach and reinvestment. • Debt management through cost controls • Creation of a more defined/focused vision for the city and determining how departments and projects support the vision • Establishing critical outcome measures for each department that encourages increased interdepartmental collaboration and serves as the yardstick for performance. • Community Outreach (building bridges) • Rebranding the City Image • Creating and sticking with a stable org chart model that provides stability/leadership to front line city staff but is organized to properly meet citizens’ needs and expectations. E2, Attachment 1 APPENDIX III Strategic Initiatives E2, Attachment 1 Strategic Priority: Financial Stability Key Outcome Indicator: Reserve Funding- Facilities and Equipment Target: All critical items identified in asset management plan are funded in 3 years Strategic Initiatives/Action Plans Who's Responsible Start Date Status (0,1,2) Measure of Success/Comments: Review all currently critical items and determine if they are operational or capital in nature. Building Maintenance 8/1/2015 Listing of items needed to be included in Building Maintenance operational duties and listing of items needing capital financing. Create a plan for operational items. Building Maintenance 10/1/2016 List of operational items needing attention continues to shrink. Deal with items more pro-actively in the future. Determine financing sources for capital items. Finance 10/1/2016 Currently critical capital items are no longer deferred. Review feasibility for a dedicated portion of the tax levy to build up a replacement fund reserve. Finance 4/1/2016 An ongoing source of funding is available to handle capital maintenance items. No longer defer the work. Review city facilities/buildings energy use & look to create efficiencies EEDD/ Green Team 1/1/2016 There are programs, like CERT, that can assist cities in upgrading HVAC systems, etc. to install more energy efficient systems to save money. Review Park & Recreation Master Plan and determine priorities. Look to implement capital improvement items. Finance/ Park & Rec 1/1/2016 In January 2015, the City Council approved the Park & Rec Master Plan. The goal of the task is to review the plan and look to fund the highest priorities. E2, Attachment 1 Strategic Priority: Financial Stability Key Outcome Indicator: General Fund Reserves Target: Maintain a minimum balance of 40% general fund operating revenues Strategic Initiatives/Action Plans Who's Responsible Start Date Status (0,1,2) Measure of Success/Comments: Explore other diverse revenue sources and grant opportunities(i.e. new gas franchise fee) Finance 8/1/2015 Reduced reliance on property taxes and state LGA funding. Annual budget preparation. Finance Annually Establish a balanced budget each year. Evaluate the efficiency and effectiveness of city services. Finance/Administration Determine which services the city should be offering and restructure others based on data driven decisions. Set appropriate fees to recover cost of services. All departments 10/1/2015 Make sure we are covering the cost of providing services. Relates back to using data to support decisions on services. Share information with City Council and Department Heads. Finance Monthly Council and departments have up-to-date information to make informed decisions. Monitor expenditures within approved budgets. All departments Monthly Projects come in on or under approved budgets. Create a financial management plan Finance 1/1/2016 This plan will analyze future tax levy needs based on a set of assumptions for operational costs, CIP, and debt. Strategic Priority: Financial Stability E2, Attachment 1 Key Outcome Indicator: Budget Target: Positive change to net assets for all governmental funds (except future bonded items) Strategic Initiatives/Action Plans Who's Responsible Start Date Status (0,1,2) Measure of Success/Comments: Manage project budgets. All departments Monthly Projects are approved only if funds are available and all projects come in on or under approved budgets. Evaluate the best use of LGA funding. Finance 8/1/2015 LGA funding is only used for capital projects or debt service. History has showed us that this is not a secure source of financing and should not be used for operations. Maintain or improve the city's AA+ bond rating. Finance Annually A higher bond rating keeps our borrowing interest rates low. Strategic Priority: Coordinated Communication E2, Attachment 1 Key Outcome Indicator: Citizen Engagement Target: 3 new engagement tools implemented Strategic Initiatives/Action Plans Who's Responsible Start Date Status (0,1,2) Measure of Success/Comments: Utilize MySidewalk (formerly MindMixer) by posting 2 topics continuously Comm/All Dept 7/1/2015 Ensure we always have at least 2 topics posted at any one time. Use trends of participation for types of questions/topics to better craft future topics. Create Social Media plan for the City. Comm/All Dept 1/1/2016 Plan is created with feedback from all Depts and success is achieved when the City, as a whole, has made all required changes to accounts, posting guidelines, etc. Create Fix-it form and make available on website for citizens to submit work tickets to the City. IT 9/1/2015 Ensure fix-it form is available and all requests are routed to the appropriate parties. Market fix-it form in City News, etc. Implement system to allow for online job application submissions. IT/HR 9/1/2015 Ensure system is up and running. Post all job applications via this tool. Measure time savings and # of applicants. Hold City photo contest for a variety of categories. Comm 5/1/2016 Number of entries received. Explore feasibility to hire a communications position to manage city social media plan and communications IT/HR 7/1/2016 To ensure the city is effectively managing the social media plan, a communications position should be evaluated Strategic Priority: Coordinated Communication E2, Attachment 1 Key Outcome Indicator: Communication Target: Determination made regarding most effective modalities Strategic Initiatives/Action Plans Who's Responsible Start Date Status (0,1,2) Measure of Success/Comments: Survey residents on how they would like to receive communications from the City. Comm/CM 1/1/2016 Success will be achieved if we have survey results that reflect our City as a whole (statistically accurate) that we can then use in creating our Communications Strategy. Create a Communications Strategy/Policy for City Departments to implement Comm 4/1/2016 A plan that is easily implementable has been created and Departments are being trained on how to use it correctly. Department participation to successfully implement communication strategy All Depts 7/1/2016 Show that all departments have bought in to the Communications Strategy with examples of their posts, articles, etc. Develop and Implement programming policy [contingent on city franchise with Mediacom/CenturyLink] IT TBD If the city withdrawals from the Cable Commission, the city will need to create a programming plan that aligns with the needs of the residents. Strategic Priority: Coordinated Communication E2, Attachment 1 Key Outcome Indicator: Feedback from Diverse Communities Target: Most effective methods for feedback determined & one new approach implemented Strategic Initiatives/Action Plans Who's Responsible Start Date Status (0,1,2) Measure of Success/Comments: Recognize diverse communities to create an engagement strategy. Comm 7/1/2016 Create a report based on data to support a recommendation for next steps on who/most need in the community. Evaluate official notices of city publications to be submitted in local diverse newspapers. Comm/All Dept 9/1/2016 Notices to official newspaper should be considered for submittal to other local approved newspapers. E2, Attachment 1 Strategic Priority: Effective Governance Key Outcome Indicator: Decisions/Strategic Plan Target: 80% of goals accomplished yearly Strategic Initiatives/Action Plans Who's Responsible Start Date Status (0,1,2) Measure of Success/Comments: Action steps are supported by the budget Finance/ Executive current In order to accomplish the strategic initiatives they will need to be adequately funded. The budget process should recognize these action steps and be tied directly into the budget documents Bi-annual (twice per year) reporting to the Mayor and City Council regarding progress Executive 5/1 and 9/1 City Staff shall provide a detailed report to the city council outlining the progress being made towards meeting the 5 core strategic initiatives Improving the annual performance review process for employees Executive/HR 12/1/15 The performance review process (and form) should include the process of evaluating accountability to which employees completed tasks to fulfill the strategic plan. Review staff report language/template for the council agenda items Executive 1/1/16 Review whether city staff reports on agenda items should be modified to reflect whether action items/recommendations for council consideration have an impact on city goals, mission, and plan. E2, Attachment 1 Strategic Priority: Effective Governance Key Outcome Indicator: Council Meeting Decorum Target: Compliance with council approved "Rules of Civility" Strategic Initiatives/Action Plans Who's Responsible Start Date Status (0,1,2) Measure of Success/Comments: Review Council orientation presentation to promote rules of civility Executive/ Citizen Services current City staff will incorporate rules of civility content into new council member orientation Mayor and commission chairs read rules of civility at the beginning of each meeting Mayor/ Committee Chairs current To create and maintain a culture of civility should start with a declaration at the beginning of each meeting. This will set the tone for what is expected E2, Attachment 1 Strategic Priority: Effective Governance Key Outcome Indicator: Advisory Boards/Commissions Target: Advisory Boards/commissions create annual initiatives/work plans that support city’s strategic plan. Strategic Initiatives/Action Plans Who's Responsible Start Date Status (0,1,2) Measure of Success/Comments: Schedule joint meeting between City Council and Committees Executive 2/1/15 This will allow the council to share their vision for the city so the committees can do effective work on behalf of the city council. Committees submit annual work plans to city council for approval Executive/Staff Liaisons 2/1/15 Committees should request approval from the council regarding desired goals to ensure these are supported by the initiatives in the strategic plan. This will further create efficiencies by being able to prioritize city resources (staff). E2, Attachment 1 Strategic Priority: Targeted Redevelopment Key Outcome Indicator: Gladstone Area Redevelopment Target: 3 parcels at Maplewood Bowl completed, complete trailer park partnerships, and 50% agree to relocation- auto repair Strategic Initiatives/Action Plans Who's Responsible Start Date Status (0,1,2) Measure of Success/Comments: Deconstruct Maplewood Bowl building and complete all 3 phases of new construction. Nick Carver/Michael Thompson 1/1/2015 Issue the building permit for phase one of the project by fall of 2015. Complete phase two and three by 12/31/2017. Build solid relationships and seek relocation agreements with the automobile repair shops and other businesses along Frost Avenue. Nick Carver/Michael Thompson 1/1/2016 50% of targeted businesses are relocated by 12/31/2020 New developments should reflect effects of new transit potential EEDD/PW 1/1/2017 Transit options addressed in all development proposals. E2, Attachment 1 Strategic Priority: Targeted Redevelopment Key Outcome Indicator: Vacant Commercial Space Target: 50% of sq. ft. back in productive use Strategic Initiatives/Action Plans Who's Responsible Start Date Status (0,1,2) Measure of Success/Comments: Assess crime and quality of life data in areas with high commercial vacancy rates for the purpose of developing and implementing targeted intervention strategies. Police 1/1/2016 0 Design and implement policing strategy focused on growing community stability, reducing fear, and maximizing commercial viability. Assessed through community/business surveying and traditional targeted policing outcomes (i.e. contacts, arrests, reports, intelligence gathering, etc.). Identify commercial vacant buildings and map them. Post inter-active map on City website. Track vacant commercial building progress as they go vacant and become occupied. Offer incentives through various green building, City energy programs and progressive Economic Development programs and funding opportunities. EEDD 6/1/2015 50% of current vacant square footage put back into a productive use by 1/1/2017. Maintain program status and incentives to reduce the vacant building stock to minimum levels. E2, Attachment 1 Strategic Priority: Targeted Redevelopment Key Outcome Indicator: Century Avenue Corridor Target: Shared vision w/Oakdale, Ramsey and Washington Counties and stakeholders (prior to infrastructure) Strategic Initiatives/Action Plans Who's Responsible Start Date Status (0,1,2) Measure of Success/Comments: Schedule meetings with all stake holders and develop a shared vision of street and land use strategies. PW/EEDD/Executive 9/1/2015 Plans and development strategies put in place in 2017. Stakeholders agree on a common vision. Create an inventory of specific areas of neighborhoods with homes in disrepair EEDD 3/1/2016 Inventory is complete and code enforcement or other staff contact made. Resources available. E2, Attachment 1 Strategic Priority: Operational Effectiveness Key Outcome Indicator: Performance Measures Target: Five core effectiveness measures- all departments Strategic Initiatives/Action Plans Who's Responsible Start Date Status (0,1,2) Measure of Success/Comments: Review and analyze existing performance measures. Executive 2016 Collect operational data to determine if service delivery is cost effective. This data will be used in decision making, implementing best practices, comparing to other similar sized communities, etc. in an effort to maximize resources. Explore the feasibility of adding a software module for on-boarding of new employees and performance measurement HR Fall of 2016 These two software upgrades from NEOGOV would complement the use of the recruitment software. A successful on-boarding program and performance measurement tool will bring a comprehensive approach to management and hold employees accountable. E2, Attachment 1 Strategic Priority: Operational Effectiveness Key Outcome Indicator: Collaboration/Shared Services Target: Two new executed service agreements- one internal & one external Strategic Initiatives/Action Plans Who's Responsible Start Date Status (0,1,2) Measure of Success/Comments: Closest Unit Dispatching Fire 7/1/2016 0 Quicker unseen times of cardiac arrest or working house fires when the neighboring departments are traveling within our city and has the appropriate capability to respond and initiate services. Measurable outcomes, reduction in response time, increases in a positive cardio outcome, reduction in property loss. Regional Sharing of Law Enforcement Records - Crime Analysis Police 7/1/2016 0 With the joint existence of a records management system that is shared with several other Ramsey County law enforcement agencies, the possibility exists to share records across jurisdiction. Doing so will allow for more complete crime analysis and development of strategies to address more regionalized problems. With the Parks Department establish contracted youth prevention programming. Police 3/1/2016 0 1. Identification of a prevention project targeted at City/department needs around calls for service or know youth crime trends. 2. Selection of a qualified non-profit agency to provide targeted youth prevention services with measurable outcome goals. 3. Assess the efficacy of allocating 1% of the police department budget to primary prevention. E2, Attachment 1 Review our utility billing contracts annually. Finance 0 Analyze cost vs. benefit relationship. Do we need to look at bringing anything in-house? Certified CPR training for all police officers Fire/EMS 8/1/2016 0 Train all Maplewood police officers to be certified in CPR. With measurable outcomes of quicker implementation of CPR, increase in positive cardio outcomes, Work with Public Works on implementation of Park Master Plan Outcomes - Trails/connectivity Parks/PW 1/1/2016 0 Identify opportunities to expand/connect trail system in conjunction with street improvement projects - leverage internal/external resources to the extent possible Ensure Partnership Agreement/Vision with the YMCA is successful Parks 5/1/2015 0 Monitor MCC revenue and expenses with outcomes of YMCA Partnership Agreement - ensure data support agreement Identify areas where Metro-Inet is an option for increased purchasing power. IT 1/1/2016 Create list of items/areas where shared services are available and ensure that where possible we are taking advantage of them where it makes sense for the City to do so. Leverage opportunities for joint operations or capital project partnerships by establishing regular work group in east metro. PW 9/1/2015 0 Reduce overlap of government services and maximize service delivery opportunities through new JPA or joint service agreements. E2, Attachment 1 Strategic Priority: Operational Effectiveness Key Outcome Indicator: Survey Results Target: 80% or greater favorable rating on service delivery Strategic Initiatives/Action Plans Who's Responsible Start Date Status (0,1,2) Measure of Success/Comments: Text-based EMS survey Fire 1/1/2016 0 80% or greater overall favorable response from our EMS patient survey regarding our service delivery and patient care Develop and implement police service satisfaction survey offering both web-based and paper/pencil options. Police 1/1/2016 0 1. Develop and implement a generic service survey that could be applicable to both offender and victim. 2. Send request for feedback to known victims and/or arrestees in every 25th case. 3. Compile, assess, and report service satisfaction findings seeking greater than 80% satisfaction for known crime victims and 50% satisfaction for known offenders. Continue to improve access to financial data online. Finance Transparency of financial data. Roll-out application like OpenGov to increase transparency and accessibility. Allow for more online business. IT Fill-in permits and forms online. Continue to look at viability of accepting credit card payments. Survey MCC members/non-members and users Parks 1/1/2016 Achieve a 80% overall or greater favorable response on MCC services including partnership with YMCA Provide opportunities for participant surveys in all Parks programming offerings including MCC Parks 9/1/2015 Achieve a 80% overall or greater favorable response on all Parks programing offerings E2, Attachment 1 E2, Attachment 1 Utilize Citizen Engagement tools to better understand what service improvements are wanted. IT/All depts 9/1/2015 Ask questions via our Citizen Engagement tools to gather feedback on how we can provide better services. Implement the top 2 ideas assuming it's possible. Gather statistically valid service delivery survey to track quality of delivery and responsiveness. PW 9/1/2015 0 Incrementally achieve improvement each year in subject categories such as snow plowing, street patching, customer service, maintaining parks, etc. Goal of 80% in each. E2, Attachment 1 E2, Attachment 1