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HomeMy WebLinkAbout1977 03-02 Maplewood Mall listens THE REVIEW THE REVIEW Wed., March 2, 1977 Page 3B listens Maplewood Grasper Lee, marketing director and for years,Johnson said),its entertaining y Robert Johnson, center manager of promotional events, its ample parking Maplewood Mall, a shopping center (5,000 parking spaces) and lack of located on 115 acres adjacent to Highway juvenile problems (due to its "courtesy 694, White Bear and Beam Avenues in patrol," Lee said). Maplewood,are knowledgeable as to the "We have to try to get temperatures, ` center's beginnings and past—but they attitudes and feelings of the people, Lee would much rather concentrate on the said,"and give people what they want in a ry y ` . present and future of Maplewood Mall, center." He said the mall has, in many .,, `` §9 going to great lengths to obtain feedback cases, answered the wishes of shoppers, from shoppers in the area. adding events and stores to suit their s� ',. "Lest year I conducted a :,,arvey with needs.A wish fora"five-and-dime"in the local civic organizations and asked them center, Lee said, brought Woolworth's what they thought about Maplewood into the mall, and the comments that Mall,"Lee said."I collected quite a bit of shoppers liked to see things they couldn't information." This information, he said, see elsewhere brought events to the mall is used to help the center focus and decide such as a photographic display by Lord what kinds of changes,if any, need to be Snowdon. Requests for musical events made. Feedback included comments on will be answered,Lee said,by the St.Paul ( , the mall's pleasant environment (which Civic Symphony Orchestra, which will includes total accessibility to the han- appear in a Mother's Day concert in May. ,, :, , F� dicapped, a concept developer Homart The "tenant mix," or variety of _ PPe P Pe ,�.- � �: Development Co.has included in its malls businesses,takes the shoppers'needs into s account as well, Lee said, with -. ... P y g. i,�` ,�-„o Ma lewood Mall methodicall and systematically providing a wide variety continuing basis, to produce a shopping of quality, prices and merchandise, he center that is liveable, functional and said. Restaurants as well as quick-serve practical." Lee said Maplewood Mall snack bars provide food service to expects to see increased traffic and sales shoppers, and the mall has both small in the mall, with an outlook that is specialty stores and two large depart- positive. He said he will continue to get ment stores, Sears, Roebuck and Co and feedback from shoppers, trying to Powers, with the possibility of a third schedule events that will prove to be large store joining Sears and Powers in unique and special. He said if there is the future, Lee said. something that shoppers would like to see "There's almost always something in the mall, a phone call to the mall's going on here," Lee said, "it's what office is welcomed — as Grasper Lee people want. We try to entertain them," finds community feedback extremely he said. important,and welcomes the opportunity "Research is going to be done on a to "entertain" whenever possible.